RollWorks
RebrandedSan Francisco, California, United States · Founded 2018
201-500 employees · $100M
RollWorks is an account-based marketing platform that has evolved into AdRoll ABM, now operating as part of the unified AdRoll platform rather than as a standalone brand.
Where they sit
Stack tier: Ecosystem Services (A)
Marketing PlatformCustomer AcquisitionVertical Marketing PlatformMarketing Automation
A leading ABM advertising platform for B2B marketers, now unified under the AdRoll brand as AdRoll ABM, competing with Demandbase, 6sense, and Terminus in the account-based marketing space.
Ownership
Parent: NextRoll