RollWorks
San Francisco, California, United States · Founded 2018
201-500 employees · $100M
Sourced & current · updated Jun 25, 2026Website
RollWorks is an account-based marketing platform that helps B2B companies identify target accounts, engage decision-makers, and measure revenue impact through coordinated advertising and sales outreach.
Where they sit
Stack tier: Ecosystem Services (A)
Marketing PlatformCustomer AcquisitionVertical Marketing PlatformMarketing Automation
Mid-market ABM platform competing against enterprise-focused players like 6sense and Demandbase, with strong programmatic advertising roots via parent company NextRoll
Ownership
Parent: NextRoll