NextRoll

Leading retargeting and cross-channel advertising platform for SMB and mid-market companies

NextRoll is a marketing technology company that operates two primary platforms: AdRoll for e-commerce businesses and RollWorks for B2B companies. The company specializes in AI-powered advertising solutions including retargeting, prospecting, and cross-channel marketing campaigns across display, social, and email channels. Founded as AdRoll in 2007, the company rebranded to NextRoll in 2019 to reflect its expanded portfolio. NextRoll's platforms serve growth-focused businesses by combining machine learning with extensive advertising inventory access to help companies identify, reach, and convert their target audiences. AdRoll focuses on helping e-commerce brands drive online sales through personalized advertising, while RollWorks provides account-based marketing (ABM) solutions for B2B companies looking to engage specific target accounts. The company has established itself as a significant player in the performance marketing and retargeting space, serving tens of thousands of customers globally. NextRoll's technology leverages first-party data and AI to optimize ad spend and improve campaign performance across multiple channels, making sophisticated marketing capabilities accessible to small and mid-sized businesses that might otherwise lack enterprise-level resources.