NextRoll

Leading mid-market provider of AI-driven retargeting and ABM solutions across both B2B and e-commerce verticals

NextRoll is a San Francisco-based marketing technology company that operates two distinct platforms: AdRoll, designed for direct-to-consumer and e-commerce brands, and RollWorks, built for B2B marketing and sales teams. Both platforms leverage machine learning and a proprietary data co-op to help businesses identify, target, and convert high-value audiences across display, social, email, and other digital channels. Founded in 2007 as AdRoll, the company rebranded its parent entity to NextRoll in 2019 to reflect its dual-platform strategy. NextRoll's technology stack is anchored by its AI-driven audience segmentation, predictive scoring, and cross-channel attribution capabilities. AdRoll focuses on helping e-commerce merchants grow revenue through retargeting and prospecting campaigns integrated with platforms like Shopify, WooCommerce, and major social networks. RollWorks serves B2B revenue teams by combining account-based marketing (ABM) with intent data, firmographic targeting, and CRM integrations to align marketing and sales efforts around high-priority accounts. In the competitive AdTech landscape, NextRoll occupies a strong mid-market position, competing with players like Demandbase and Terminus on the B2B side, and Criteo and Klaviyo on the e-commerce side. The company has raised significant venture funding and serves tens of thousands of customers globally, positioning itself as an accessible yet sophisticated alternative to enterprise-only ABM and retargeting solutions.