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NextRoll

NextRoll

Marketing Technologynextroll.com

NextRoll, Inc. is a marketing and data technology company whose connected advertising platform is built to accelerate growth for businesses of all sizes.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
2007
HQ
San Francisco, California, United States
Connections
27

AI-drafted from public sources24 sources cited

At a glance

Employees
501-1000
Funding
$167M
Revenue
$100M-$200M
20integrations2corporate family
Marketing Technology

About

Leading mid-market provider of AI-driven retargeting and ABM solutions across both B2B and e-commerce verticals

NextRoll, Inc. is a marketing and data technology company whose connected advertising platform is built to accelerate growth for businesses of all sizes. Delivered through its flagship brand AdRoll, the platform encompasses two core offerings: an AI-powered multi-channel advertising product for brand awareness, engagement, and revenue generation, and AdRoll ABM, a full-funnel account-based marketing product that combines buyer insights, predictive AI, and multi-touch advertising to serve B2B teams. Its capabilities span multi-channel audience activation, account-based marketing, AI-powered engines and agents, and cross-channel attribution. Ads are served across websites, mobile apps, connected television, over-the-top streaming services, and Digital Out-of-Home placements such as digital billboards and screens near public transportation or in elevators. The majority of ads are delivered through real-time bidding systems, enabling publishers to more accurately determine which ads to serve specific users based on near real-time data. Powered by proprietary data and machine learning serving over 37,000 customers, NextRoll is headquartered in San Francisco with additional offices in Boston, Chicago, Dublin, New York, Salt Lake City, and Sydney. Source 1: nextroll.com — NextRoll - Privacy Policy Source 2: iabeurope.eu — NextRoll Source 3: jobsinadtech.com — NextRoll Jobs - jobsinadtech

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • AdRoll

    E-commerce marketing platform offering retargeting, prospecting, email marketing, and cross-channel campaign management for DTC and online retail brands.

  • RollWorks

    B2B account-based marketing platform providing account identification, intent data, audience targeting, and sales insights to align marketing and sales teams.

  • AdRoll Attribution

    Cross-channel attribution reporting that helps marketers understand the contribution of each touchpoint to conversions and revenue.

  • RollWorks Account Scoring

    AI-driven scoring model that ranks target accounts by fit and intent to help sales teams prioritize outreach.

  • Audience Targeting & Segmentation

    Machine learning-based audience segmentation using first-party data, behavioral signals, and the NextRoll data co-op to build high-converting audiences.

Key features

AI-powered retargeting and prospectingAccount-based marketing (ABM) with intent dataCross-channel campaign management (display, social, email)Predictive account and lead scoringCRM and marketing automation integrationsFirst-party data activationCross-channel attribution and reportingShopify and e-commerce platform integrationsDynamic ad creative personalizationSales insights and account journey tracking

Use cases

E-commerce retargeting to recover abandoned cartsB2B account-based advertising to target key decision-makersProspecting new customers using lookalike and intent audiencesAligning sales and marketing around high-priority accountsCross-channel brand awareness campaigns for growth-stage companiesEmail and display campaign orchestration for DTC brandsPipeline acceleration through targeted ads to in-funnel accounts

Customer segments

E-commerce and DTC brandsB2B SaaS companiesMid-market marketing teamsSMB online retailersB2B revenue and demand generation teamsDigital marketing agencies

Tech & specs

Technology stack

Machine learning and predictive AIProgrammatic display advertising (DSP)Real-time bidding (RTB)First-party data and identity resolutionData co-op and third-party data enrichmentEmail marketing automationCRM integrations (Salesforce, HubSpot)Shopify and WooCommerce integrationsREST APIsCloud infrastructure (AWS)

Security & compliance

GDPRCCPASOC 2Privacy Shield (legacy)IAB TCF 2.0

Deployment

Cloud

API

Yes

Explore further

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