NextRoll

Leading mid-market ABM and e-commerce retargeting platform serving growth-focused businesses with dual-brand strategy

NextRoll is a San Francisco-based marketing technology company that operates two distinct platforms: AdRoll, designed for e-commerce brands seeking to grow revenue through retargeting and prospecting, and RollWorks, a B2B account-based marketing (ABM) platform that helps sales and marketing teams identify, engage, and convert target accounts. Originally founded as AdRoll in 2007, the company rebranded to NextRoll in 2019 to reflect its expanded portfolio and dual-market focus. Both platforms are powered by a shared AI and machine learning infrastructure that processes large volumes of data to optimize ad targeting and campaign performance across display, social, email, and other digital channels. In the AdTech ecosystem, NextRoll occupies a notable position as a mid-market and SMB-focused alternative to enterprise-heavy DSPs and ABM platforms. AdRoll competes with tools like Criteo and Klaviyo in the e-commerce space, while RollWorks competes with Demandbase, 6sense, and Terminus in the B2B ABM market. The company differentiates itself through ease of use, integrated cross-channel capabilities, and accessible pricing that appeals to growth-stage companies without large marketing operations teams. NextRoll has raised significant venture funding and serves tens of thousands of customers globally. Its data co-op and proprietary identity graph give it a competitive edge in audience targeting and measurement. The company has continued to invest in AI-driven features such as predictive lead scoring, account identification, and automated campaign optimization, positioning itself as a full-funnel marketing platform for companies that need sophisticated capabilities without enterprise-level complexity.