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Adam Berke

President & CMO at AdRoll

Co-founding AdRoll and scaling retargeting technology into a mainstream, accessible performance marketing tool for SMBs; a leading practitioner voice on programmatic advertising and e-commerce marketing strategy.

OperatorLinkedInXSan Francisco, California, United States15+ years in industry

Last updated Apr 19, 2026 by AI Enrichment

Bio

Adam Berke is best known as a co-founder and long-time President of AdRoll, where he played a central role in democratizing retargeting technology for small and mid-sized businesses. Under his leadership, AdRoll grew from an early-stage startup into one of the most widely used performance marketing platforms globally, helping e-commerce brands leverage display retargeting, social advertising, and cross-channel attribution at scale. His work helped establish retargeting as a standard tactic in the digital marketer's toolkit rather than a niche enterprise capability. Berke has been a consistent thought leader in the programmatic and performance advertising space, frequently speaking at industry conferences such as Advertising Week, ad:tech, and various marketing summits. He has contributed commentary and analysis on topics including the evolution of the demand-side platform landscape, the challenges facing SMB advertisers in a fragmented media environment, and the intersection of brand and performance marketing. His perspective is grounded in the operational realities of running a platform that serves tens of thousands of advertisers. As AdRoll evolved and its parent company NextRoll expanded into B2B marketing with RollWorks, Berke's role shifted to encompass broader marketing and strategic responsibilities. He has been an advocate for making sophisticated advertising technology accessible to businesses without large in-house marketing teams, a theme that has defined much of his career and public commentary.

Previous Roles

Co-Founder & President

AdRoll (2007-2019)

Co-Founder

NextRoll (2019-2022)

Expertise
RetargetingProgrammatic AdvertisingPerformance MarketingDemand-Side Platforms (DSP)E-commerce AdvertisingSMB AdTechCross-Channel AttributionDisplay Advertising
Education
  • BA, Brown University
Notable Achievements
  • Co-founded AdRoll, scaling it to serve over 37,000 advertisers globally and becoming one of the largest independent retargeting platforms
  • Helped pioneer the democratization of retargeting technology for small and mid-sized e-commerce businesses
  • Led AdRoll's expansion into social retargeting on Facebook and Instagram, broadening the platform's cross-channel capabilities
  • Co-authored industry content and guides that helped define best practices for performance marketing at scale
Speaking Topics
The evolution of performance advertisingRetargeting strategy and best practicesSMB access to programmatic technologyBrand vs. performance marketing convergenceE-commerce growth and customer acquisition
Publications
  • The Complete Guide to Retargeting Ads (AdRoll)
Connections