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Adam Berke

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Adam Berke is Chief Product Officer at The Predictive Index, where he leads product strategy and development. He previously co-founded AdRoll, serving as its President from 2007 to 2019 and helping grow it into one of the most widely used performance marketing platforms globally, before continuing as a co-founder of NextRoll through 2022.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Product Officer
Company
The Predictive Index
Based
San Francisco, California, United States
Connections
4
Years in industry
15 years

Bio

Adam Berke is Chief Product Officer at The Predictive Index, where he leads product strategy and development. He previously co-founded AdRoll, serving as its President from 2007 to 2019 and helping grow it into one of the most widely used performance marketing platforms globally, before continuing as a co-founder of NextRoll through 2022.

Career

  • Co-Founder

    NextRoll · 2019-2022

  • President

    AdRoll · 2007-2019

  • Co-Founder

    AdRoll · 2007-2019

Advisory roles

Mucker Capital (mentor)

Expertise & education

Expertise

Performance MarketingRetargetingProgrammatic AdvertisingDisplay AdvertisingProduct StrategyGrowth MarketingAdTech Platform DevelopmentB2B SaaS

Education

  • BA, Dartmouth College

Speaking topics

Performance marketing and retargetingBuilding and scaling AdTech platformsProduct strategy and developmentEntrepreneurship and startup growthData-driven marketing

Recognition

Notable achievements

  • Co-founded AdRoll in 2007 and served as President, scaling it into one of the most widely used retargeting and performance marketing platforms globally
  • Helped grow AdRoll/NextRoll to serve tens of thousands of customers worldwide, establishing retargeting as a mainstream digital marketing tactic
  • Transitioned from AdTech founder to Chief Product Officer at The Predictive Index, applying data-driven product thinking to talent optimization software

Publications

  • The Complete Guide to Retargeting Ads (AdRoll)
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