Andrew Pascoe

Andrew Pascoe is a data infrastructure and machine learning engineering executive who has built his career at the intersection of data science and high-throughput programmatic advertising systems. At NextRoll, he leads the data science engineering organization that underpins both AdRoll and RollWorks, ensuring that sophisticated ML models can operate reliably within the millisecond decision windows demanded by real-time bidding environments. His work spans the full MLOps stack — from model development and experimentation through to production deployment and the infrastructure required to sustain performance at scale. Pascoe is recognized within the AdTech engineering community for his emphasis on team ownership, accountability at the code level, and individualized talent development. He has cultivated a leadership philosophy that pairs agile engineering practices with deliberate investment in both technical depth and leadership growth for individual contributors. This approach has enabled him to build teams capable of bridging the often-difficult gap between data science research and production engineering in live media buying contexts. His career trajectory has been focused squarely on the AdTech ecosystem, where the demands of real-time bidding — low latency, high availability, and massive throughput — create uniquely complex engineering challenges for machine learning deployment. Pascoe's expertise in scaling data pipelines and ML systems in programmatic environments has made him a notable operator within the performance marketing technology space.

Last updated May 30, 2026 by the ATDb Editorial Team