President at NextRoll
Kapoor leads one of the more prominent independent AdTech platforms serving SMB and B2B advertisers, making him a significant figure in the performance marketing segment of the ecosystem.
Last updated May 2, 2026 by jonholm
Vibhor Kapoor serves as President of NextRoll, the parent company of AdRoll and RollWorks, overseeing go-to-market strategy and business operations. He has extensive experience in performance marketing technology and has been instrumental in positioning NextRoll as a leading platform for SMB and B2B advertising. His background spans product, marketing, and business development across major AdTech platforms.