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Brief
Salesloft

Salesloft

Sales Engagement Platform (not AdTech)salesloft.com

Salesloft provides a comprehensive sales engagement platform that helps revenue teams execute their sales strategies more effectively through automation, analytics, and integrated communication tools to drive predictable revenue growth.

Last updated Jun 19, 2026 by the ATDb Editorial Team

Founded
2011
HQ
Atlanta, Georgia, United States
Connections
1

At a glance

Employees
501-1000
Funding
$184M
Revenue
$100M-$200M
Stock
NASDAQ:LOFT
1corporate family

About

Market leader in sales engagement and revenue orchestration software

Salesloft is a leading sales engagement platform that provides revenue orchestration and sales execution software, not an AdTech platform. The company helps B2B sales teams streamline their workflows, automate outreach, and improve communication with prospects and customers. Salesloft's platform combines cadence management, email tracking, call recording, analytics, and CRM integration to help sales professionals be more productive and effective throughout the sales cycle. Founded in 2011, Salesloft has established itself as one of the top players in the sales engagement category, competing directly with companies like Outreach and Apollo.io. The platform serves thousands of customers globally, including major enterprises, and has become a critical tool in modern sales technology stacks. In 2021, Salesloft was acquired by Vista Equity Partners in a deal that valued the company at over $2 billion, solidifying its position as a market leader in the sales engagement space.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Rhythm

    Revenue orchestration platform that provides AI-powered guidance and workflow automation

  • Conversations

    Call recording and conversation intelligence tool for analyzing sales calls

  • Cadence

    Multi-channel sales engagement and outreach automation

  • Deals

    Deal management and pipeline visibility tools

  • Forecast

    Revenue forecasting and pipeline analytics

Key features

Multi-channel cadencesEmail tracking and templatesCall recording and analyticsCRM integrationSales analytics and reportingAI-powered coachingConversation intelligencePipeline management

Use cases

Sales outreach automationLead nurturingAccount-based sellingSales coaching and trainingPipeline managementRevenue forecasting

Customer segments

B2B SaaS companiesTechnology companiesFinancial servicesHealthcareManufacturingProfessional services

Tech & specs

Technology stack

Ruby on RailsReactPostgreSQLAWSKubernetesRedis

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
  2. 2024Absorbed Drift
Connection details

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