Skip to content
Brief

Qualified

Conversational Marketing

Qualified enables B2B companies to identify and engage their most valuable website visitors in real-time through AI-powered conversations, accelerating pipeline generation and revenue growth.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2018
HQ
San Francisco, California, United States
Connections
12

At a glance

Employees
201-500
Funding
$143M
9integrations1competitors1acquisitions

About

Leading conversational marketing platform for Salesforce-centric B2B companies

Qualified is a conversational marketing and sales platform designed specifically for B2B companies using Salesforce. The platform combines AI-powered chatbots, live chat, and conversational marketing tools to help sales teams identify, engage, and convert website visitors in real-time. Qualified's PipelineAI technology enables companies to have personalized conversations with buyers at scale, routing high-intent visitors to the right sales representatives instantly. The company positions itself as the leading conversational platform for pipeline generation, particularly for companies in the Salesforce ecosystem. Qualified integrates deeply with Salesforce CRM to provide sales teams with real-time visitor intelligence, enabling them to prioritize and engage with the most valuable prospects. The platform is used by B2B companies to accelerate pipeline generation, increase conversion rates, and provide a more personalized buying experience. While Qualified operates in the broader marketing technology space rather than traditional advertising technology, it plays a role in the digital customer acquisition and conversion funnel. The company has gained significant traction among enterprise and mid-market B2B companies looking to modernize their website engagement and lead generation strategies.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Qualified Conversations

    Live chat and messaging platform for sales teams to engage website visitors in real-time

  • PipelineAI

    AI-powered chatbot that qualifies and routes visitors automatically

  • Qualified Signals

    Real-time alerts and visitor intelligence for sales teams

  • Qualified Meetings

    Instant meeting scheduling directly from website conversations

Key features

Real-time visitor identification and intelligenceAI-powered chatbots and live chatDeep Salesforce CRM integrationInstant meeting schedulingAccount-based marketing capabilitiesConversational analytics and reportingMobile app for sales teamsCustom routing and assignment rules

Use cases

Pipeline generation and accelerationAccount-based marketing engagementWebsite visitor conversionSales team enablementLead qualification and routingCustomer engagement and supportEvent and webinar registration

Customer segments

B2B SaaS companiesEnterprise technology companiesProfessional services firmsFinancial servicesHealthcare technologyManufacturing

Tech & specs

Technology stack

SalesforceJavaScriptWebSocketMachine Learning/AICloud infrastructure

Security & compliance

SOC 2 Type IIGDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
  2. 2026Acquired by Salesforce
    Still operating as part of Salesforce
See integrations with Qualified (9)

Explore further

3 views