Qualified

A leading AI-powered pipeline generation platform for B2B companies, known for its deep Salesforce integration and real-time visitor engagement capabilities

Qualified, now part of Salesforce following a completed acquisition on April 1, 2026, is a conversational sales and marketing platform purpose-built for B2B revenue teams. The platform leverages AI-powered chatbots, live chat, and real-time visitor intelligence to help companies identify their most valuable website visitors and engage them instantly — turning anonymous web traffic into qualified pipeline. Founded by former Salesforce executives Kraig Swensrud and Sean Whiteley, Qualified was designed from the ground up to integrate deeply with Salesforce CRM, making it a natural fit for enterprise sales and marketing teams already operating within the Salesforce ecosystem. Qualified's core product, the Qualified Platform, combines conversational AI, account-based marketing signals, and sales rep routing to ensure that when a high-intent prospect lands on a company's website, the right salesperson can engage them immediately. The platform's 'Piper the AI SDR' product extended its capabilities into autonomous AI-driven outreach and engagement, positioning Qualified at the intersection of conversational marketing and AI-powered sales development. The company built a strong reputation among mid-market and enterprise B2B SaaS companies, competing directly with platforms like Drift and Intercom. Prior to its acquisition by Salesforce, Qualified had raised significant venture funding and established itself as a leader in the pipeline generation category, earning recognition on lists such as the Forbes Cloud 100. Its deep native integration with Salesforce Sales Cloud and Marketing Cloud made it a strategic acquisition target, and the deal reflects Salesforce's broader push to embed AI-driven pipeline generation capabilities directly into its CRM platform.