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Brief
Highspot

Highspot

Sales Enablementhighspot.com

Highspot unifies sales content management, guided selling, training, and analytics in one platform to help sales teams engage buyers more effectively and drive predictable revenue growth through data-driven insights and AI-powered recommendations.

Last updated Jun 23, 2026 · Connections updated Jun 29, 2026

Founded
2012
HQ
Seattle, Washington, United States
Connections
15

At a glance

Employees
501-1000
Funding
$650M
Revenue
$100M-$500M
11integrations2competitors

About

Leader in sales enablement platform category with strong enterprise presence

Highspot is a leading sales enablement platform founded in 2012 that helps organizations improve sales effectiveness and drive revenue growth. The platform unifies content management, sales guidance, buyer engagement, and training & coaching capabilities into a single solution, enabling sales teams to find the right content, execute proven plays, and continuously improve their skills. Highspot serves enterprise and mid-market companies across various industries, providing AI-powered recommendations and analytics to optimize sales performance. While Highspot is not a traditional AdTech company, it operates in the broader revenue technology (RevTech) and sales technology ecosystem, helping companies optimize their go-to-market strategies and sales execution. The platform has achieved significant market recognition as a leader in the sales enablement category, competing with other major players in the space. Highspot has raised substantial venture funding and has grown to serve thousands of customers globally, including many Fortune 500 companies.

Business model

SaaS

Target market

Enterprise and Mid-Market

What they offer

  • Content Management

    Centralized repository for sales content with AI-powered search and recommendations to help reps find the right materials quickly

  • Sales Plays

    Guided selling tools that provide reps with step-by-step playbooks for different sales scenarios and buyer personas

  • Buyer Engagement

    Digital sales rooms and pitch capabilities that enable personalized buyer experiences and track engagement

  • Training & Coaching

    Integrated learning management and coaching tools to onboard reps faster and continuously improve skills

  • Analytics & Insights

    Comprehensive analytics on content performance, rep activity, and buyer engagement to optimize sales effectiveness

Key features

AI-powered content recommendationsSales playbook automationDigital sales roomsPitch and presentation toolsTraining and certification managementContent performance analyticsCRM integrationMobile accessibilityVideo coachingBuyer engagement tracking

Use cases

Sales content management and distributionNew hire onboarding and trainingSales playbook executionRemote selling and digital engagementAccount-based sellingSales coaching and skill developmentContent effectiveness analysisSales and marketing alignment

Customer segments

Enterprise B2B companiesMid-market organizationsTechnology companiesFinancial servicesHealthcare and life sciencesManufacturingProfessional services

Tech & specs

Technology stack

Machine Learning/AINatural Language ProcessingCloud infrastructure (AWS)RESTful APIsMobile SDKs (iOS/Android)Video streaming technology

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAAFedRAMP (in process)

Deployment

Cloud

API

Yes

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