Highspot
B · Infrastructure & DataHighspot unifies sales content management, guided selling, training, and analytics in one platform to help sales teams engage buyers more effectively and drive predictable revenue growth through data-driven insights and AI-powered recommendations.
Last updated Feb 8, 2026
- Industry
- Sales Enablement / Revenue Technology
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 501-1000
- Funding
- $650M
- Revenue Range
- $100M-$500M
- API Available
- Yes
Market Position
Leader in sales enablement platform category with strong enterprise presence
Overview
Highspot is a leading sales enablement platform founded in 2012 that helps organizations improve sales effectiveness and drive revenue growth. The platform unifies content management, sales guidance, buyer engagement, and training & coaching capabilities into a single solution, enabling sales teams to find the right content, execute proven plays, and continuously improve their skills. Highspot serves enterprise and mid-market companies across various industries, providing AI-powered recommendations and analytics to optimize sales performance. While Highspot is not a traditional AdTech company, it operates in the broader revenue technology (RevTech) and sales technology ecosystem, helping companies optimize their go-to-market strategies and sales execution. The platform has achieved significant market recognition as a leader in the sales enablement category, competing with other major players in the space. Highspot has raised substantial venture funding and has grown to serve thousands of customers globally, including many Fortune 500 companies.
Products & Features
Content Management
Centralized repository for sales content with AI-powered search and recommendations to help reps find the right materials quickly
Sales Plays
Guided selling tools that provide reps with step-by-step playbooks for different sales scenarios and buyer personas
Buyer Engagement
Digital sales rooms and pitch capabilities that enable personalized buyer experiences and track engagement
Training & Coaching
Integrated learning management and coaching tools to onboard reps faster and continuously improve skills
Analytics & Insights
Comprehensive analytics on content performance, rep activity, and buyer engagement to optimize sales effectiveness
Key Features
AI-powered content recommendationsSales playbook automationDigital sales roomsPitch and presentation toolsTraining and certification managementContent performance analyticsCRM integrationMobile accessibilityVideo coachingBuyer engagement tracking
Use Cases
Sales content management and distributionNew hire onboarding and trainingSales playbook executionRemote selling and digital engagementAccount-based sellingSales coaching and skill developmentContent effectiveness analysisSales and marketing alignment
Customer Segments
Enterprise B2B companiesMid-market organizationsTechnology companiesFinancial servicesHealthcare and life sciencesManufacturingProfessional services