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Brief
Infogroup

Infogroup

Infogroup provides comprehensive, verified business and consumer data combined with marketing technology to help organizations identify prospects, enhance customer intelligence, and execute targeted campaigns.

infogroup.comPapillion, Nebraska, United StatesFounded 1972Parent: Data Axle

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Data & Marketing Services
Business Model
SaaS
Target Market
SMB, Mid-Market, Enterprise
Employee Count
501-1000
Funding
private-equity
Revenue Range
$100M-$500M
Stock Symbol
N/A
Parent Company
Data Axle
API Available
Yes
Market Position

Established provider of business and consumer data with extensive proprietary databases

Overview

Infogroup operates as a leading provider of business and consumer data solutions, serving organizations that need accurate, comprehensive information for sales prospecting, marketing campaigns, and business intelligence. The company maintains one of the largest proprietary databases of business and consumer information in North America, which it leverages to deliver data products, list services, and digital marketing solutions. As a subsidiary of Data Axle (formerly Infogroup Inc.), the company continues to provide data management, data licensing, and marketing services to businesses across multiple industries. Infogroup's platform enables clients to identify prospects, enhance customer records, execute targeted marketing campaigns, and improve sales effectiveness through data-driven insights. The company serves a diverse customer base including small businesses, mid-market companies, and enterprise organizations across sectors such as financial services, healthcare, retail, and professional services. Its solutions integrate data quality, audience segmentation, and multi-channel marketing capabilities to help clients optimize their go-to-market strategies and customer engagement efforts.

Products & Features

Business Data Solutions

Comprehensive database of business contacts, firmographics, and company information for B2B prospecting and intelligence

Consumer Data Solutions

Detailed consumer demographic, lifestyle, and behavioral data for targeted marketing and audience segmentation

Data Quality Services

Data cleansing, verification, enhancement, and standardization services to improve CRM and database accuracy

Digital Marketing Services

Multi-channel marketing campaign execution including email, display, and direct mail services

List Services

Targeted mailing and contact lists for direct marketing campaigns across various industries and segments

Key Features
Proprietary database of 300+ million consumers and 30+ million businessesReal-time data verification and updatesAdvanced segmentation and targeting capabilitiesMulti-channel campaign managementCRM data enrichment and append servicesCompliance with data privacy regulationsAPI access for data integrationCustom audience modeling
Use Cases
B2B lead generation and prospectingCustomer data enrichment and enhancementTargeted direct mail campaignsEmail marketing list buildingMarket research and business intelligenceSales territory planning and analysisCustomer segmentation and profilingNew customer acquisition campaigns
Customer Segments
Small and medium-sized businessesEnterprise corporationsMarketing agenciesFinancial services firmsHealthcare organizationsRetail companiesProfessional services firmsNon-profit organizations

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