Infogroup enables advertising technology through data & analytics
Infogroup operates as an established player in the business and consumer data intelligence market, competing with major data providers and marketing technology platforms. The company differentiates through its comprehensive database coverage, continuous data validation processes, and integrated predictive analytics capabilities that enable clients to move beyond basic list services to sophisticated data-driven marketing strategies.
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Infogroup is an established data and analytics solutions provider specializing in comprehensive business and consumer intelligence for marketing, sales, and customer engagement initiatives. The company maintains extensive proprietary databases containing millions of business listings, consumer profiles, and demographic records that enable organizations across industries to identify high-value prospects, segment audiences with precision, and execute targeted marketing campaigns. Through its data-driven platform and suite of analytics tools, Infogroup empowers businesses of all sizes to optimize their go-to-market strategies, improve customer acquisition efficiency, and drive measurable revenue growth. The company's core offerings span data licensing, list management services, predictive analytics tools, and data enrichment solutions designed to enhance existing customer records with valuable firmographic and demographic attributes. Infogroup serves a diverse client base across financial services, insurance, retail, healthcare, technology, and professional services sectors, supporting use cases ranging from lead generation and account-based marketing to customer retention, market research, and competitive intelligence. Their solutions integrate seamlessly with major CRM platforms and marketing automation systems, enabling clients to activate data insights directly within their existing workflows. Leveraging advanced data aggregation methodologies, machine learning algorithms, and continuous validation processes, Infogroup ensures database accuracy, freshness, and compliance with data privacy regulations. The company's predictive analytics capabilities enable clients to score leads, identify buying signals, and prioritize sales efforts based on sophisticated propensity models. With a strong focus on data quality, regulatory compliance, and actionable insights, Infogroup positions itself as a strategic partner for organizations seeking to leverage data intelligence for competitive advantage in increasingly data-driven markets.
Basic information available
Market Position
Classified as B in MarTech space. This indicates emerging player status.
Last updated: 11/6/2025