Skip to content
Brief
Infogroup

Infogroup

Data & Marketing Servicesinfogroup.com

Infogroup provides comprehensive, verified business and consumer data combined with marketing technology to help organizations identify prospects, enhance customer intelligence, and execute targeted campaigns.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
1972
HQ
Papillion, Nebraska, United States
Connections
14

At a glance

Employees
501-1000
Funding
private-equity
Revenue
$100M-$500M
Stock
N/A
5integrations9competitors

About

Established provider of business and consumer data with extensive proprietary databases

Infogroup operates as a leading provider of business and consumer data solutions, serving organizations that need accurate, comprehensive information for sales prospecting, marketing campaigns, and business intelligence. The company maintains one of the largest proprietary databases of business and consumer information in North America, which it leverages to deliver data products, list services, and digital marketing solutions. As a subsidiary of Data Axle (formerly Infogroup Inc.), the company continues to provide data management, data licensing, and marketing services to businesses across multiple industries. Infogroup's platform enables clients to identify prospects, enhance customer records, execute targeted marketing campaigns, and improve sales effectiveness through data-driven insights. The company serves a diverse customer base including small businesses, mid-market companies, and enterprise organizations across sectors such as financial services, healthcare, retail, and professional services. Its solutions integrate data quality, audience segmentation, and multi-channel marketing capabilities to help clients optimize their go-to-market strategies and customer engagement efforts.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Business Data Solutions

    Comprehensive database of business contacts, firmographics, and company information for B2B prospecting and intelligence

  • Consumer Data Solutions

    Detailed consumer demographic, lifestyle, and behavioral data for targeted marketing and audience segmentation

  • Data Quality Services

    Data cleansing, verification, enhancement, and standardization services to improve CRM and database accuracy

  • Digital Marketing Services

    Multi-channel marketing campaign execution including email, display, and direct mail services

  • List Services

    Targeted mailing and contact lists for direct marketing campaigns across various industries and segments

Key features

Proprietary database of 300+ million consumers and 30+ million businessesReal-time data verification and updatesAdvanced segmentation and targeting capabilitiesMulti-channel campaign managementCRM data enrichment and append servicesCompliance with data privacy regulationsAPI access for data integrationCustom audience modeling

Use cases

B2B lead generation and prospectingCustomer data enrichment and enhancementTargeted direct mail campaignsEmail marketing list buildingMarket research and business intelligenceSales territory planning and analysisCustomer segmentation and profilingNew customer acquisition campaigns

Customer segments

Small and medium-sized businessesEnterprise corporationsMarketing agenciesFinancial services firmsHealthcare organizationsRetail companiesProfessional services firmsNon-profit organizations

Tech & specs

Technology stack

Data management platformsAPI infrastructureCloud computingMachine learning for data matchingDatabase management systems

Security & compliance

GDPRCCPACAN-SPAMTCPASOC 2

Deployment

CloudAPIData delivery

API

Yes

Explore further

2 views