Eyeota provides access to high-quality, privacy-compliant audience data from thousands of global publishers, enabling advertisers and platforms to enhance targeting, personalization, and marketing insights across the digital advertising ecosystem.
Last updated Feb 8, 2026
- Industry
- Data Management Platform / Audience Data Marketplace
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $46.9M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Dun & Bradstreet
- API Available
- Yes
Market Position
Leading global audience data marketplace with strong presence in APAC and expanding global footprint
Overview
Eyeota is a global audience data marketplace that specializes in providing privacy-compliant audience data solutions for data-driven marketing and advertising. The company aggregates and distributes audience data from thousands of digital publishers and data partners worldwide, enabling advertisers, agencies, and platforms to access high-quality audience segments for targeting and insights. Eyeota operates as a data intermediary, connecting data suppliers with data buyers across the programmatic advertising ecosystem. As part of the Dun & Bradstreet family since its acquisition in 2019, Eyeota has strengthened its position in the data marketplace sector by combining its audience data capabilities with Dun & Bradstreet's B2B data assets. The company serves the global advertising ecosystem with a focus on privacy-first data solutions, offering both third-party audience data and data enrichment services across multiple markets including APAC, EMEA, and the Americas. Eyeota's platform supports various use cases including programmatic advertising, audience insights, and data-driven marketing strategies.
Products & Features
Audience Data Marketplace
Global marketplace providing access to thousands of audience segments from premium publishers and data partners
Data Enrichment Services
First-party data enrichment solutions to enhance customer understanding and targeting capabilities
Audience Insights
Analytics and insights tools to understand audience behaviors and characteristics
Custom Audience Solutions
Tailored audience segment creation and data solutions for specific campaign needs
Key Features
Access to thousands of global audience segmentsPrivacy-compliant data collection and distributionMulti-market coverage (APAC, EMEA, Americas)Integration with major DSPs and ad platformsReal-time audience data activationFirst-party data enrichment capabilitiesCookieless and alternative identifier supportTransparent data sourcing and quality controls
Use Cases
Programmatic advertising audience targetingCampaign audience planning and insightsFirst-party data enrichment and enhancementLookalike audience modelingCross-device audience targetingMarket research and consumer insightsRetargeting and prospecting campaignsBrand safety and contextual targeting
Customer Segments
Demand-Side Platforms (DSPs)Agency Trading DesksAdvertisers and BrandsData Management Platforms (DMPs)Ad NetworksMarketing Technology Platforms