Eyeota

A leading global third-party audience data marketplace, now operating under Dun & Bradstreet with enhanced B2B data capabilities

Eyeota is a leading global audience data marketplace that connects data owners with advertisers, agencies, and platforms seeking to enhance their digital targeting capabilities. Founded in 2010 and headquartered in New York, the company aggregates and curates audience data from a wide range of sources — including online behavioral data, offline CRM data, and contextual signals — to help marketers reach the right consumers across programmatic channels. Eyeota operates across multiple regions including North America, Europe, and Asia-Pacific, giving it a distinctly global footprint in the data marketplace landscape. Eyeota was acquired by Dun & Bradstreet in 2021, integrating its audience data capabilities into D&B's broader data and analytics ecosystem. As part of Dun & Bradstreet, Eyeota continues to operate as a distinct brand and platform, leveraging D&B's extensive B2B data assets to offer enhanced audience solutions that bridge the gap between B2B and B2C targeting. This acquisition significantly expanded D&B's presence in the digital advertising and programmatic data space. Within the AdTech ecosystem, Eyeota serves as a critical data layer for demand-side platforms (DSPs), data management platforms (DMPs), and advertisers looking to enrich their audience strategies. The company's marketplace model allows data providers to monetize their first-party data while giving buyers access to a curated, privacy-compliant inventory of audience segments. Eyeota's emphasis on data quality, global reach, and privacy compliance has positioned it as a trusted partner for enterprise marketers navigating an increasingly complex data landscape.