Eyeota

Global third-party audience data marketplace with strong Asia-Pacific and European coverage, now integrated within Dun & Bradstreet's data ecosystem

Eyeota, now part of Dun & Bradstreet, is a global audience data marketplace that enables advertisers, agencies, and data-driven marketers to access and activate high-quality third-party audience segments for digital advertising campaigns. The platform aggregates audience data from a wide range of publishers, data owners, and research partners across multiple regions, offering granular targeting capabilities spanning demographics, interests, purchase intent, and professional attributes. Eyeota's marketplace model allows buyers to discover and license audience segments that can be activated across major demand-side platforms (DSPs), data management platforms (DMPs), and programmatic ecosystems worldwide. Operating with a strong international footprint, Eyeota has historically differentiated itself through its coverage of audiences in Asia-Pacific, Europe, and North America — regions where quality third-party data can be difficult to source. The company built partnerships with hundreds of data suppliers and integrated with leading programmatic platforms, making it a go-to source for cross-border audience targeting. Its data taxonomy and quality controls were designed to help buyers find relevant, privacy-compliant segments at scale. Dun & Bradstreet acquired Eyeota to strengthen its data and analytics offerings, particularly in the digital advertising and identity resolution space. Under Dun & Bradstreet's ownership, Eyeota's audience data capabilities are positioned to complement B2B data assets, enabling more sophisticated targeting for enterprise marketers seeking to reach business professionals and decision-makers across digital channels. The acquisition reflects broader industry consolidation trends as data owners seek to build end-to-end identity and audience solutions.