Eyeota

Global third-party audience data marketplace with strong Asia-Pacific and European coverage, now integrated within Dun & Bradstreet's data ecosystem

Eyeota is a global audience data company that helps brands enrich insights, enhance personalization, and improve omnichannel targeting for digital marketing.¹ Founded in 2010 and acquired by Dun & Bradstreet in 2021, Eyeota continues to operate under its own brand as part of that parent company.^1,2 Its marketplace offers more than 60,000 B2B and B2C audience targeting segments — spanning socio-demographics, contextual signals, lifestyle, brand affinities, intent signals, and past-purchase behaviors — drawn from over 75 premium data partners and accessible across more than 30 verticals in over 200 countries.³ Eyeota works with demand-side platforms, data management platforms, and social channels, and has integrated its audience solutions directly into supply-side platforms to enhance the precision, reach, and scalability of omnichannel advertising.^1,3 Its audience data also feeds into connected TV advertising, with a 2026 integration into Adobe Advertising's DSP enabling advertisers to attach demographic, interest, and purchase-based attributes to CTV impressions without relying on third-party cookies.⁴ Eyeota's data solutions are built on alternative, sustainable IDs rather than cookies alone, and all data is compliant with regulations such as the GDPR and has been independently qualified for use in analytics, personalization, and audience activation.¹ Source 1: eyeota.com — About Us | Eyeota, A D&B Company Source 2: cbinsights.com — Eyeota - Products, Competitors, Financials, Employees ... Source 3: equativ.com — Eyeota and Equativ Partner to Deliver Personalized ... Source 4: ppc.land — Adobe Advertising ties Eyeota CTV IDs to identities without ...