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Brief
OnAudience

OnAudience

Audience Data & Data Management Platformsonaudience.com

OnAudience is a global data provider that helps advertisers, agencies, and AdTech platforms reach relevant audiences using privacy-safe data.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2014
HQ
Warsaw, Masovian, Poland
Connections
18

AI-drafted from public sources7 sources cited

At a glance

Employees
11-50
Funding
bootstrap
Revenue
$1M-$10M
8integrations10competitors

About

A specialist third-party audience data provider and DMP focused on European and global programmatic markets, operating under the Cloud Technologies S.A. umbrella.

OnAudience is a global data provider that helps advertisers, agencies, and AdTech platforms reach relevant audiences using privacy-safe data. Its proprietary technology processes signals from more than 25 billion devices across 200+ markets to produce over 4,100 predefined audience segments spanning demographics, interests, purchase intent, and more, with support for desktop, mobile, and CTV/OTT environments across leading DSPs, SSPs, and data marketplaces. Beyond predefined segments, OnAudience offers AI Audiences, a self-service tool that converts a natural-language campaign brief into a custom, AI-modeled audience in seconds, enabling advertisers to build tailored targeting without relying solely on standard segments. Its offerings also include a Data Management Platform, raw Data Stream for organizations with in-house business intelligence capabilities, and CRM enrichment services, developed through partnerships with media buyers, media sellers, networks, publishers, and technology and research companies. Data solutions are built around privacy and compliance, aligning with GDPR, CCPA, and the IAB Transparency & Consent Framework, with Global Privacy Control support, so that advertisers can activate audiences more transparently. OnAudience is part of Cloud Technologies, recognized as one of the fastest-growing tech companies in Europe by the Financial Times and Deloitte. Source 1: liveramp.com — OnAudience Source 2: adobe-audience-finder.com — Adobe Audience Finder | OnAudience.com

Business model

Marketplace

Target market

Enterprise

What they offer

  • Audience Marketplace

    A curated marketplace of pre-built third-party audience segments spanning behavioral, demographic, and interest-based categories for programmatic targeting.

  • DMP Platform

    A Data Management Platform enabling advertisers to manage, analyze, and activate first- and third-party audience data across digital channels.

  • Custom Audience Segments

    Bespoke audience creation services tailored to specific advertiser targeting requirements and campaign objectives.

  • Data Onboarding

    Tools and services for onboarding first-party data and enriching it with third-party signals for enhanced targeting precision.

Key features

Large-scale third-party audience segment libraryGDPR-compliant data collection and processingIntegration with major DSPs and SSPsBehavioral and interest-based audience targetingCustom segment creation and data enrichmentGlobal audience reach with European market depthReal-time audience activation capabilities

Use cases

Programmatic display advertising audience targetingRetargeting and prospecting campaignsBrand awareness campaigns with demographic precisionCross-device audience targetingData enrichment for first-party CRM dataAudience insights and market research

Customer segments

Programmatic advertisers and brandsMedia agencies and trading desksDSP and SSP platformsPublishers seeking audience monetizationAd tech vendors requiring data enrichment

Tech & specs

Technology stack

Cookie-based and cookieless tracking technologiesCloud-based data infrastructureReal-time bidding (RTB) integrationsData Management Platform (DMP) technologyAPI-based data delivery

Security & compliance

GDPRIAB TCF (Transparency & Consent Framework)

Deployment

Cloud

API

Yes

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