OnAudience

A specialist third-party audience data provider and DMP focused on European and global programmatic markets, operating under the Cloud Technologies S.A. umbrella.

OnAudience is a global data provider and audience marketplace operating as part of Cloud Technologies S.A., delivering high-quality third-party audience segments to advertisers, agencies, and programmatic platforms worldwide. The company specializes in building and distributing audience data derived from behavioral, demographic, and interest-based signals, enabling more precise targeting in digital advertising campaigns. With a focus on European markets while maintaining a global reach, OnAudience serves as a key data layer for programmatic buying ecosystems. The platform functions as a Data Management Platform (DMP) and data marketplace, offering pre-built and custom audience segments that can be activated across major DSPs, SSPs, and ad exchanges. OnAudience's data assets are built with privacy compliance at their core, adhering to GDPR and other regional data regulations, making it a trusted partner for brands and agencies operating in privacy-sensitive markets. The company's data is accessible through integrations with leading programmatic platforms, enabling seamless audience activation. With approximately 21 employees and continued operational activity as of 2026, OnAudience maintains a focused but impactful presence in the data and audience intelligence space. Its parent company, Cloud Technologies S.A., provides additional scale and infrastructure, reinforcing OnAudience's position as a credible and established player in the competitive third-party data and audience segmentation market.