Treasure Data

Leading enterprise CDP provider with strong presence in Asia-Pacific and North American markets

Treasure Data is an enterprise Customer Data Platform (CDP) that enables organizations to collect, unify, and activate customer data across multiple channels and touchpoints. Founded in 2011, the company provides a cloud-native platform that helps businesses break down data silos and create unified customer profiles for personalized marketing, advertising, and customer experience optimization. The platform is built on open-source technology and serves major global enterprises across retail, financial services, travel, hospitality, and other industries. Treasure Data was acquired by SoftBank subsidiary Arm in 2018 and later became part of Arm Treasure Data. The company has established itself as a significant player in the CDP market, competing with other enterprise-focused platforms. Its technology emphasizes scalability, handling massive volumes of customer data, and providing real-time data activation capabilities. The platform integrates with numerous marketing clouds, advertising platforms, and business intelligence tools, making it a central hub for customer data orchestration in complex enterprise environments.