Treasure AI

Enterprise-grade agentic experience and customer data platform, strong in Japan and growing globally, positioned as an AI-native CDP within the SoftBank Group portfolio

Treasure AI (formerly Treasure Data) is an agentic experience platform and customer data platform (CDP) owned by SoftBank Group. On April 20, 2026, the company rebranded from Treasure Data to Treasure AI, repositioning its core offering around AI agents that autonomously build audience segments, customer journeys, and marketing campaigns on top of unified first-party customer data. The rebrand reflects a strategic shift from a traditional CDP toward an AI-native platform designed to deliver what the company describes as '10x value to marketers in 10 minutes.' The platform ingests, unifies, and activates customer data at enterprise scale, enabling brands to create a single customer view and then deploy AI agents to automate the most time-intensive marketing workflows. Core capabilities include real-time data ingestion, identity resolution, predictive modeling, journey orchestration, and campaign activation across paid and owned channels. The company serves large enterprises across retail, financial services, automotive, and consumer goods verticals, with a particularly strong footprint in Japan through its SoftBank Group parentage. Treasure AI competes in the enterprise CDP and marketing automation space against players such as Salesforce Data Cloud, Adobe Real-Time CDP, Twilio Segment, and ActionIQ. Its competitive differentiation centers on the depth of its data engineering heritage, its ability to handle massive data volumes, and its new agentic AI layer that reduces the technical burden on marketing teams. As a SoftBank Group company operating as an independent entity within the portfolio, Treasure AI benefits from the conglomerate's capital and ecosystem while maintaining its own go-to-market motion.