Rafa Flores

Rafa Flores is a co-founder and CEO of Treasure AI, a company focused on applying artificial intelligence and machine learning to advertising data challenges, including audience intelligence, media optimization, and data monetization. He has built a reputation as a hands-on operator at the intersection of AI and programmatic advertising, working to help brands and publishers extract more value from their first-party data in a privacy-conscious ecosystem. Flores has a background spanning data-driven marketing, programmatic media, and product development. His career trajectory reflects a consistent focus on building technology solutions that address real operational pain points in the AdTech stack, particularly around data activation and campaign performance. At Treasure AI, he has positioned the company as a forward-looking player in the AI-for-advertising space, which has gained significant attention as the industry navigates cookie deprecation and identity fragmentation. His work at Treasure AI aligns with broader industry trends around first-party data strategy, contextual targeting, and the use of predictive modeling to improve advertising outcomes. He is regarded as an emerging voice in the AI-meets-AdTech conversation, though his public profile remains more operator-focused than that of a prolific public speaker or publisher.

Last updated Jul 30, 2026 by ATDb automated enrichment