The CPO Who Used AI To Revamp A CDP And Address His Own Health

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting off the ground as a data management company. The company soon found an opportunity in the CDP space, a label […] The post The CPO Who Used AI To Revamp A CDP And Address His Own Health appeared first on AdExchanger.

Last updated Aug 23, 2026 by the ATDb Editorial Team