Skip to content
Brief
Celebrus

Celebrus

Celebrus captures comprehensive first-party digital behavioral data and resolves customer identity across channels without cookies, enabling personalization, fraud detection, and privacy-compliant customer intelligence for enterprises.

celebrus.comManchester, England, United KingdomFounded 1999Parent: Marigold (formerly Cheetah Digital)

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Data Management Platform / Customer Data Infrastructure
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Funding
acquired
Revenue Range
$10M-$50M
Stock Symbol
N/A
Parent Company
Marigold (formerly Cheetah Digital)
API Available
Yes
Market Position

Specialized provider of first-party data capture and identity resolution for enterprise clients in regulated industries

Overview

Celebrus is a data capture and identity resolution technology provider that specializes in collecting first-party digital behavioral data across web and mobile channels. The company's platform captures granular customer interaction data in real-time, enabling organizations to build comprehensive customer profiles, enhance personalization, detect fraud, and improve compliance with data privacy regulations. Celebrus operates as a subsidiary of Cheetah Digital (now part of Marigold), serving enterprise clients across financial services, retail, telecommunications, and other industries that require sophisticated customer data management and fraud detection capabilities. The platform distinguishes itself through its ability to capture digital body language and behavioral biometrics without relying on third-party cookies, making it particularly relevant in the evolving privacy-first digital landscape. Celebrus technology integrates with major marketing clouds, customer data platforms, and analytics solutions to provide a foundational layer of accurate, compliant first-party data. The company maintains a strong presence in regulated industries where data accuracy, security, and compliance are critical requirements. As part of the Marigold ecosystem, Celebrus continues to operate as a distinct technology solution while benefiting from integration with broader customer engagement and marketing automation capabilities. The platform serves global enterprise clients who require enterprise-grade data capture, identity resolution, and fraud prevention capabilities to support their digital transformation initiatives.

Products & Features

Celebrus Data Capture

Real-time capture of granular digital behavioral data across web and mobile channels without JavaScript tags

Celebrus Identity Resolution

Cross-channel customer identity resolution and profile unification using deterministic and probabilistic matching

Celebrus Fraud Detection

Behavioral biometrics and anomaly detection for fraud prevention and risk management

Celebrus for Financial Services

Industry-specific solution for banking and financial services with compliance and fraud prevention capabilities

Key Features
Server-side data capture without JavaScript dependenciesReal-time behavioral data collection and streamingCross-device and cross-channel identity resolutionBehavioral biometrics for fraud detectionPrivacy-by-design architecture with consent managementIntegration with CDPs, marketing clouds, and analytics platformsSession replay and digital experience analyticsFirst-party data foundation without third-party cookies
Use Cases
First-party data collection for cookieless marketingCustomer identity resolution across digital channelsReal-time personalization and next-best-action decisioningFraud detection and prevention in digital bankingCompliance with GDPR, CCPA, and other privacy regulationsDigital experience optimization and journey analyticsCustomer data platform enrichment and activationBehavioral analytics for conversion optimization
Customer Segments
Financial Services and BankingRetail and E-commerceTelecommunicationsInsuranceTravel and HospitalityHealthcareMedia and Publishing

Explore further

2 views