D4t4 Solutions

Niche provider of server-side data capture technology for enterprise customers in regulated industries

D4t4 Solutions Plc is a publicly-traded provider of customer data management and analytics solutions, primarily serving the financial services, gaming, and retail sectors. The company's flagship product, Celebrus, is a data capture and customer intelligence platform that enables organizations to collect first-party behavioral data in real-time across digital channels. Celebrus operates at the web server level to capture granular customer interaction data without relying on cookies or tags, positioning it as a privacy-compliant alternative in an increasingly regulated digital landscape. The company focuses on helping enterprises understand customer behavior, personalize experiences, and maintain compliance with data privacy regulations like GDPR and CCPA. D4t4 Solutions differentiates itself through its server-side data capture technology, which provides more accurate and complete data collection compared to traditional tag-based solutions. The platform integrates with major marketing clouds, CDPs, and analytics platforms, making it a key infrastructure component for enterprise data strategies in the AdTech and MarTech ecosystem.