Confection

Privacy-first data collection platform focused on cookieless solutions

Confection is a privacy-first data collection and customer data platform designed to help businesses transition to a cookieless future. The platform enables companies to collect, manage, and activate first-party data while maintaining compliance with privacy regulations like GDPR and CCPA. Confection provides tools for analytics, personalization, and advertising targeting without relying on third-party cookies, positioning itself as a solution for the post-cookie digital advertising landscape. The company operates in the rapidly evolving customer data platform (CDP) and privacy-focused AdTech space, where businesses are seeking alternatives to traditional cookie-based tracking methods. Confection's platform helps marketers and advertisers maintain effective targeting and measurement capabilities while respecting user privacy and adhering to increasingly stringent data protection regulations. The solution is particularly relevant as major browsers phase out third-party cookie support and privacy regulations continue to expand globally.