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Tealium

Tealium

Tealium provides a unified customer data orchestration platform that enables enterprises to collect, unify, and activate customer data in real-time across all digital touchpoints, with extensive integrations and enterprise-grade security and compliance.

tealium.comSan Diego, California, United StatesFounded 2008

Last updated May 11, 2026 by jonholm

Industry
Customer Data Platform (CDP) / Tag Management
Business Model
SaaS
Target Market
Enterprise
Employee Count
501-1000
Funding
$300M+
Revenue Range
$100M-$250M
API Available
Yes
Market Position

Leading enterprise CDP and tag management provider with over 1,000 global customers

Overview

Tealium is a leading enterprise customer data platform (CDP) and tag management solution founded in 2008 and headquartered in San Diego, California. The company pioneered the tag management category and has evolved into a comprehensive customer data orchestration platform that enables organizations to collect, unify, and activate customer data across all digital touchpoints in real-time. Tealium's platform combines tag management, API hub, customer data platform, and data management capabilities into a unified solution. The company serves over 1,000 global enterprises across industries including retail, financial services, telecommunications, healthcare, and travel. Tealium's platform processes billions of events monthly and integrates with over 1,300 vendor technologies, making it one of the most comprehensive data orchestration solutions in the market. The platform enables organizations to create unified customer profiles, ensure data quality and governance, and activate data across marketing, analytics, and customer experience tools. Tealium competes in the enterprise CDP and tag management space against vendors like Segment, Adobe, Oracle, and Salesforce. The company has raised significant venture funding and is recognized as a leader in the CDP category by industry analysts. Tealium's focus on real-time data orchestration, extensive integrations, and enterprise-grade security and compliance features have positioned it as a preferred solution for large organizations managing complex customer data ecosystems.

Products & Features

Tealium iQ Tag Management

Enterprise tag management system for deploying and managing marketing and analytics tags without code changes

Tealium AudienceStream CDP

Real-time customer data platform for creating unified customer profiles and audience segments

Tealium EventStream

API hub and data collection layer for server-side data collection and event streaming

Tealium DataAccess

Data management and warehouse connector for accessing and activating customer data

Tealium Predict

Machine learning-powered predictive analytics for customer behavior and propensity modeling

Key Features
Real-time customer data orchestrationUnified customer profiles1,300+ pre-built integrationsServer-side and client-side tag managementAudience segmentation and activationData quality and governance toolsPrivacy and consent managementMachine learning and predictive analyticsEvent streaming and API hubCross-device identity resolution
Use Cases
Unified customer view creationReal-time personalizationCross-channel marketing orchestrationCustomer journey analyticsAudience segmentation and activationTag and vendor managementPrivacy and consent managementData quality and governancePredictive customer analyticsOmnichannel customer experience
Customer Segments
Enterprise retail and e-commerceFinancial servicesTelecommunicationsTravel and hospitalityMedia and entertainmentHealthcareTechnology companiesAutomotive

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