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Brief
Tealium

Tealium

Customer Data Platform (CDP)tealium.com

Tealium provides a unified customer data orchestration platform that enables enterprises to collect, unify, and activate customer data in real-time across all digital touchpoints, with extensive integrations and enterprise-grade security and compliance.

Last updated Jun 23, 2026 by the ATDb Editorial Team · Connections updated Jul 13, 2026

Founded
2008
HQ
San Diego, California, United States
Connections
93

At a glance

Employees
501-1000
Funding
$300M+
Revenue
$100M-$250M
74integrations14competitors3corporate family

About

Leading enterprise CDP and tag management provider with over 1,000 global customers

Tealium is a leading enterprise customer data platform (CDP) and tag management solution founded in 2008 and headquartered in San Diego, California. The company pioneered the tag management category and has evolved into a comprehensive customer data orchestration platform that enables organizations to collect, unify, and activate customer data across all digital touchpoints in real-time. Tealium's platform combines tag management, API hub, customer data platform, and data management capabilities into a unified solution. The company serves over 1,000 global enterprises across industries including retail, financial services, telecommunications, healthcare, and travel. Tealium's platform processes billions of events monthly and integrates with over 1,300 vendor technologies, making it one of the most comprehensive data orchestration solutions in the market. The platform enables organizations to create unified customer profiles, ensure data quality and governance, and activate data across marketing, analytics, and customer experience tools. Tealium competes in the enterprise CDP and tag management space against vendors like Segment, Adobe, Oracle, and Salesforce. The company has raised significant venture funding and is recognized as a leader in the CDP category by industry analysts. Tealium's focus on real-time data orchestration, extensive integrations, and enterprise-grade security and compliance features have positioned it as a preferred solution for large organizations managing complex customer data ecosystems.

Business model

SaaS

Target market

Enterprise

What they offer

  • Tealium iQ Tag Management

    Enterprise tag management system for deploying and managing marketing and analytics tags without code changes

  • Tealium AudienceStream CDP

    Real-time customer data platform for creating unified customer profiles and audience segments

  • Tealium EventStream

    API hub and data collection layer for server-side data collection and event streaming

  • Tealium DataAccess

    Data management and warehouse connector for accessing and activating customer data

  • Tealium Predict

    Machine learning-powered predictive analytics for customer behavior and propensity modeling

Key features

Real-time customer data orchestrationUnified customer profiles1,300+ pre-built integrationsServer-side and client-side tag managementAudience segmentation and activationData quality and governance toolsPrivacy and consent managementMachine learning and predictive analyticsEvent streaming and API hubCross-device identity resolution

Use cases

Unified customer view creationReal-time personalizationCross-channel marketing orchestrationCustomer journey analyticsAudience segmentation and activationTag and vendor managementPrivacy and consent managementData quality and governancePredictive customer analyticsOmnichannel customer experience

Customer segments

Enterprise retail and e-commerceFinancial servicesTelecommunicationsTravel and hospitalityMedia and entertainmentHealthcareTechnology companiesAutomotive

Tech & specs

Technology stack

JavaScriptRESTful APIsReal-time event streamingMachine learningCloud infrastructureData warehousesIdentity resolutionPrivacy frameworks

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAAISO 27001Privacy ShieldLGPD

Deployment

CloudHybrid

API

Yes

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