Dynamic Yield

A leading AI-powered personalization platform operating as a Mastercard subsidiary, with strong penetration in retail, e-commerce, and QSR verticals

Dynamic Yield is an AI-driven personalization and experience optimization platform that empowers brands to tailor digital interactions across web, mobile apps, email, kiosks, and other touchpoints. Founded in Tel Aviv, the company offers a comprehensive suite of tools including audience segmentation, A/B testing, product recommendations, and real-time behavioral targeting — enabling marketers and product teams to deliver highly relevant experiences without heavy reliance on engineering resources. Its technology is widely adopted across retail, e-commerce, financial services, travel, and quick-service restaurant verticals. Dynamic Yield has had a notable acquisition history: McDonald's acquired the company in 2019 in a landmark deal that signaled how major consumer brands were investing directly in personalization technology. In December 2021, McDonald's divested Dynamic Yield to Mastercard, where it now operates as a subsidiary within Mastercard's broader data intelligence and digital commerce ecosystem. Under Mastercard's ownership, Dynamic Yield continues to operate as a distinct brand and platform, benefiting from Mastercard's global scale, data assets, and financial services relationships. In the AdTech and MarTech landscape, Dynamic Yield competes with platforms such as Optimizely, Adobe Target, Salesforce Personalization (formerly Evergage), and Insider. Its key differentiators include a unified personalization engine that spans multiple channels, a robust machine learning recommendation layer, and deep integrations with major e-commerce and marketing platforms. The platform is particularly well-regarded in the retail and QSR sectors for its ability to drive measurable conversion lift and customer engagement at scale.