Qubit

A recognized leader in AI-driven e-commerce personalization for mid-market and enterprise retail brands prior to its acquisition by Coveo in 2021.

Qubit was a leading AI-driven personalization and customer experience platform founded in London, built to help e-commerce and retail brands deliver highly individualized experiences at scale. The company developed sophisticated machine learning models that analyzed visitor behavior, intent signals, and contextual data to serve personalized product recommendations, content, and offers across digital touchpoints. Qubit's technology was particularly valued by mid-market and enterprise retailers seeking to increase conversion rates, average order value, and customer lifetime value without requiring extensive engineering resources. At its peak, Qubit served hundreds of global retail and e-commerce brands, competing directly with platforms like Dynamic Yield, Monetate, and Salesforce Marketing Cloud. The company raised over $60 million in venture funding from investors including Goldman Sachs and Balderton Capital, and built a strong reputation for its data science capabilities and rigorous approach to experimentation and A/B testing. Its product suite spanned personalization, social proof, product recommendations, and customer journey analytics. In 2021, Coveo, a Canadian AI-powered search and relevance platform, acquired Qubit to expand its capabilities in e-commerce personalization and product discovery. Following the acquisition, Qubit's technology and team were integrated into Coveo's broader platform, with Qubit's personalization capabilities enhancing Coveo's commerce and relevance offerings. The Qubit brand has since been absorbed into Coveo, and the platform no longer operates as a distinct standalone entity.