Evergage enabled companies to deliver individualized, real-time personalized experiences across all digital touchpoints by combining customer data platform capabilities with machine learning-powered personalization and campaign orchestration.
Last updated Feb 8, 2026
- Industry
- Personalization Platform / Customer Data Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $31M
- Revenue Range
- $10M-$50M
- Parent Company
- Salesforce
- API Available
- Yes
Market Position
Leading real-time personalization platform acquired by Salesforce to enhance Marketing Cloud capabilities
Overview
Evergage was a leading real-time personalization and customer data platform founded in 2010 that enabled B2C and B2B companies to collect, analyze, and activate customer data to deliver individualized experiences across web, mobile, email, and other digital channels. The platform combined a customer data platform (CDP) with machine learning-powered personalization capabilities, allowing marketers to create 1-to-1 experiences at scale through real-time behavioral tracking, segmentation, and campaign orchestration. Evergage served mid-market to enterprise customers across retail, financial services, media, and B2B technology sectors. In January 2019, Evergage was acquired by Salesforce and subsequently integrated into the Salesforce Marketing Cloud as Salesforce Interaction Studio (later rebranded as Marketing Cloud Personalization). The acquisition strengthened Salesforce's personalization capabilities and positioned the combined offering as a major player in the real-time personalization and CDP market. Evergage's technology enabled marketers to visualize customer journeys, test and optimize experiences, and deliver contextually relevant content based on real-time behavioral signals and machine learning recommendations.
Products & Features
Real-Time Personalization Engine
Machine learning-powered engine that delivers personalized content, product recommendations, and messaging based on real-time behavioral data
Customer Data Platform
Unified customer data platform that collects and unifies customer data from multiple sources to create comprehensive user profiles
Campaign Management
Visual campaign builder for creating and orchestrating personalized experiences across web, mobile, email, and other channels
A/B Testing and Optimization
Built-in testing and optimization capabilities to measure and improve personalization campaign performance
Journey Analytics
Visual analytics and reporting tools to understand customer journeys and measure personalization impact
Key Features
Real-time behavioral tracking and segmentationMachine learning-powered recommendationsVisual campaign builder with no-code interfaceCross-channel personalization (web, mobile, email)A/B and multivariate testingUnified customer profilesJourney mapping and analyticsTriggered campaigns based on behavioral eventsProduct and content recommendationsDynamic website personalization
Use Cases
E-commerce product recommendationsWebsite personalization based on visitor behaviorPersonalized email campaignsB2B account-based marketing personalizationContent recommendations for media and publishingCart abandonment recoveryCross-sell and upsell campaignsPersonalized landing pagesMobile app personalizationCustomer journey orchestration
Customer Segments
E-commerce and RetailFinancial ServicesMedia and PublishingB2B TechnologyTravel and HospitalityHealthcare