Evergage

A recognized leader in real-time personalization and CDP technology prior to its acquisition by Salesforce, where it was integrated into the Salesforce Marketing Cloud as a flagship personalization product.

Evergage was a pioneering real-time personalization and customer data platform (CDP) founded in Somerville, Massachusetts. The platform enabled marketers and digital experience teams to deliver individualized, one-to-one experiences across web, email, and mobile channels by leveraging behavioral data, machine learning, and a unified customer profile. Evergage's core strength lay in its ability to process and act on customer data in real time, allowing brands to tailor content, product recommendations, and messaging at the individual level without requiring batch processing or manual segmentation. The company served a broad range of enterprise and mid-market clients across industries including retail, financial services, technology, and media. Its platform combined CDP capabilities with an experience delivery engine, distinguishing it from pure-play CDPs or standalone A/B testing tools. Evergage was recognized in analyst reports such as the Gartner Magic Quadrant for Multichannel Marketing Hubs, reflecting its competitive standing in the personalization and marketing technology landscape. In February 2020, Salesforce acquired Evergage to bolster its Marketing Cloud with advanced personalization and CDP capabilities. Following the acquisition, the product was rebranded as Salesforce Interaction Studio and subsequently renamed Salesforce Marketing Cloud Personalization in 2022. The Evergage brand no longer operates as a distinct entity, but its technology and intellectual property live on within the Salesforce ecosystem, powering personalization capabilities for Salesforce's global enterprise customer base.