Evergage

A leading independent real-time personalization platform before acquisition, known for individual-level behavioral targeting and machine learning-driven recommendations

Evergage was a Boston-based SaaS company that pioneered real-time personalization technology, enabling marketers and digital experience teams to deliver individualized experiences across web, email, and mobile channels. Its platform combined a customer data platform (CDP) with machine learning-driven personalization, allowing brands to understand individual user behavior and intent in real time and respond with tailored content, product recommendations, and messaging without requiring deep technical resources. Founded in 2010, Evergage built a strong reputation in the personalization space, serving mid-market and enterprise clients across retail, financial services, technology, and media verticals. The platform was distinguished by its ability to unify behavioral and profile data at the individual level — not just segment level — and act on that data instantly across multiple touchpoints. Its machine learning capabilities, branded as 'Flybits,' powered contextual recommendations that competed directly with solutions from Optimizely, Dynamic Yield, and Monetate. In February 2020, Salesforce acquired Evergage to bolster its Marketing Cloud suite with native personalization and CDP capabilities. The technology was subsequently rebranded as Salesforce Interaction Studio, integrating deeply with Salesforce's broader CRM and marketing ecosystem. In 2022, Salesforce renamed the product again to Salesforce Marketing Cloud Personalization, where it continues to serve enterprise customers as a core component of the Marketing Cloud platform. The Evergage brand itself no longer exists as a distinct entity.