Maxymiser

Maxymiser is an enterprise-grade testing and optimization platform that operates as part of Oracle's Customer Experience (CX) Cloud suite. Originally founded as an independent company specializing in A/B testing and personalization, Maxymiser was acquired by Oracle to strengthen its marketing technology portfolio. The platform enables enterprise marketers to conduct sophisticated multivariate testing, behavioral targeting, and experience optimization across digital channels, helping organizations maximize conversion rates and customer engagement through data-driven experimentation. As a component of Oracle Marketing Cloud, Maxymiser serves large enterprises and mid-market companies seeking to optimize their digital customer experiences at scale. The platform integrates deeply with Oracle's broader ecosystem of marketing, commerce, and data management solutions, while also maintaining compatibility with third-party systems. Maxymiser's capabilities span web and mobile optimization, allowing marketing teams to test hypotheses, personalize content, and iterate on digital experiences without heavy reliance on IT resources. The solution is particularly valued in industries with complex customer journeys, including retail, financial services, telecommunications, and travel.