Maxymiser

Maxymiser is an enterprise-grade testing and optimization platform that operates as a subsidiary of Oracle Corporation within its Customer Experience (CX) Cloud suite. Originally founded as an independent software company specializing in A/B testing and personalization technologies, Maxymiser was strategically acquired by Oracle to enhance its marketing technology capabilities and compete more effectively in the digital experience optimization market. The platform enables enterprise marketers to conduct sophisticated multivariate testing, behavioral targeting, and real-time personalization across digital channels, helping organizations maximize conversion rates and customer engagement through data-driven experimentation and continuous optimization. As an integral component of Oracle Marketing Cloud, Maxymiser serves primarily large enterprises and mid-market companies across industries with complex customer journeys, including retail, financial services, telecommunications, and travel. The platform's architecture allows marketing teams to test hypotheses, personalize content dynamically, and iterate on digital experiences with minimal IT dependency, while maintaining deep integration with Oracle's broader ecosystem of marketing, commerce, and data management solutions. Maxymiser's capabilities span both web and mobile optimization, providing a comprehensive solution for organizations seeking to optimize customer experiences at scale across multiple touchpoints and channels in their digital ecosystem.