VWO

One of the top global CRO and A/B testing platforms, known for its all-in-one experimentation suite and strong presence among mid-market and enterprise customers

VWO (Visual Website Optimizer) is a comprehensive experimentation and conversion rate optimization (CRO) platform founded in 2009 and headquartered in New Delhi, India. It empowers marketing, product, and engineering teams to run A/B tests, multivariate tests, and split URL tests, while also providing deep behavioral analytics through heatmaps, session recordings, and funnel analysis. With approximately 350 employees, VWO serves thousands of businesses globally, ranging from SMBs to large enterprises, helping them make data-driven decisions to improve user experiences and increase conversions. VWO's platform is organized around a full experimentation lifecycle — from hypothesis generation and user research to testing, personalization, and analysis. Its product suite includes VWO Testing, VWO Insights, VWO Plan, VWO Deploy, and VWO Personalize, making it one of the most feature-complete CRO platforms on the market. The company operates on a SaaS model and has built a strong reputation for its ease of use, robust visual editor, and breadth of integrations with major analytics, CRM, and marketing platforms. In the AdTech and MarTech ecosystem, VWO competes with platforms like Optimizely, AB Tasty, and Kameleoon, differentiating itself through its all-in-one approach that combines experimentation with qualitative research tools. VWO is a product of Wingify, a bootstrapped software company, which has allowed it to grow profitably without external venture funding. Its global customer base spans e-commerce, media, SaaS, and financial services sectors, making it a significant player in the CRO and experimentation market.