Kissmetrics

Niche player in product analytics focused on conversion optimization and customer journey tracking

Kissmetrics is a product analytics and customer engagement platform that focuses on helping businesses understand customer behavior and optimize their conversion funnels. Founded in 2008, the company provides event-based analytics that track individual user journeys across websites and applications, enabling businesses to make data-driven decisions about their marketing and product strategies. The platform emphasizes person-based analytics rather than pageview-based metrics, allowing companies to see the complete customer lifecycle from acquisition through retention. Kissmetrics primarily serves SaaS companies, e-commerce businesses, and digital marketers who need deeper insights into user behavior beyond traditional web analytics. The platform offers features like funnel analysis, cohort reports, A/B testing insights, and automated email campaigns based on user behavior. While it once competed directly with major analytics platforms, Kissmetrics has evolved to focus more on the intersection of analytics and customer engagement, particularly for growth-focused teams looking to improve conversion rates and customer lifetime value.