Indicative

Mid-tier product analytics platform focused on behavioral analytics and customer journey mapping

Indicative was a customer analytics platform that helped product and marketing teams understand user behavior and optimize customer journeys through behavioral analytics and cohort analysis. Founded in 2012, the company provided tools for tracking customer engagement, analyzing conversion funnels, and identifying key drivers of retention and revenue. The platform enabled companies to segment users, build custom reports, and gain actionable insights from their product and marketing data without requiring SQL knowledge. Indicative positioned itself as a product analytics solution that bridged the gap between marketing analytics and product analytics, offering features like multi-touch attribution, funnel analysis, and predictive analytics. The platform served mid-market and enterprise companies across various industries including e-commerce, SaaS, media, and financial services. In 2021, Indicative was acquired by Jebbit, a declared data platform company. Following the acquisition, Indicative's technology and team were integrated into Jebbit's platform to enhance its analytics capabilities. The Indicative brand and standalone product were eventually sunset as the technology was absorbed into Jebbit's broader customer data and experience platform.