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Pendo

Pendo

Product Analytics & Digital Adoptionpendo.io

Pendo is a product-analytics application built to help software companies develop products that resonate with customers.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2013
HQ
Raleigh, North Carolina, United States
Connections
21

AI-drafted from public sources7 sources cited

At a glance

Employees
1001-5000
Funding
$356M
Revenue
$100M-$200M
Stock
NASDAQ:PNDO
15integrations5competitors1corporate family
Data & AnalyticsMarketing AnalyticsCustomer Engagement

About

A market leader in product experience and digital adoption platforms, widely recognized as a top solution for product-led growth strategies among SaaS companies.

Pendo is a product-analytics application built to help software companies develop products that resonate with customers. Its core platform includes product-analytics tools that record and analyze how users interact with apps and digital content, in-app survey and polling capabilities that capture user sentiment at specific moments in their journey, guided walkthroughs to support onboarding and feature adoption, and a two-way feedback system that lets teams gather user input and communicate back on the status of requests. Although originally intended for product teams, Pendo has expanded its tool suite so that sales, marketing, customer success, and UX teams at software companies now use it to improve products and the company's bottom line. Pendo was founded in 2013 by Todd Olson, Erik Troan, Eric Boduch, and Rahul Jain, a team with prior experience at companies including Google, Cisco, and Red Hat. Source 1: productplan.com — Pendo | Glossary

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Pendo Analytics

    Codeless behavioral analytics that track user interactions, feature usage, and engagement across web and mobile applications.

  • Pendo In-App Guides

    No-code in-app messaging, tooltips, walkthroughs, and onboarding flows to guide users and drive feature adoption.

  • Pendo Feedback

    User feedback and NPS collection tools that allow product teams to gather, prioritize, and act on customer input.

  • Pendo Roadmap

    Product roadmapping tool that connects user feedback and data to strategic planning and prioritization.

  • Pendo Adopt

    Digital adoption platform (DAP) solution for internal enterprise applications, helping employees onboard and use software effectively.

  • Pendo AI

    AI-powered features that surface product insights, automate guide creation, and help teams make faster, data-driven decisions.

  • Pendo Listen

    Centralized user feedback management solution that aggregates and analyzes customer input to inform product decisions.

Key features

Codeless product analytics and event trackingIn-app onboarding and guided walkthroughsNPS and user sentiment surveysProduct roadmapping and prioritizationSession replay and path analysisAI-powered insights and guide generationMobile app analytics and guidanceDigital adoption for internal toolsSegmentation and cohort analysisResource center and self-serve help widgets

Use cases

User onboarding and feature adoptionProduct-led growth (PLG) strategy executionChurn reduction through proactive in-app engagementNPS and customer sentiment measurementInternal software digital adoption and employee trainingProduct roadmap prioritization based on user dataCustomer success and self-serve supportBeta feature testing and rollout management

Customer segments

SaaS product teamsEnterprise software companiesCustomer success organizationsIT and digital transformation teamsGrowth and product-led growth teamsMobile app developers

Tech & specs

Technology stack

JavaScript SDK for web instrumentationNative mobile SDKs (iOS, Android)RESTful APIMachine learning and AI for insightsCloud-based SaaS infrastructureWebhooks for event streaming

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001HIPAA (available)

Deployment

Cloud

API

Yes

Explore further

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On the Mapby country + regionOn the GraphNetwork around Pendo