Gainsight

Market leader in customer success software platforms

Gainsight is a leading customer success platform founded in 2009 that helps businesses reduce churn, increase upsell opportunities, and drive customer advocacy through data-driven insights and automation. The company provides a comprehensive suite of solutions including customer success management, product experience analytics, and community engagement tools that enable B2B companies to proactively manage customer relationships and improve retention. While Gainsight is not strictly an AdTech company, it operates in the broader MarTech and customer experience technology space, serving as a critical platform for customer lifecycle management and revenue optimization. Gainsight has established itself as a market leader in the customer success software category, serving thousands of companies globally across various industries including technology, financial services, healthcare, and manufacturing. The platform integrates customer data from multiple sources to provide a 360-degree view of customer health, enabling customer success teams to identify at-risk accounts, uncover expansion opportunities, and deliver personalized experiences at scale. In 2020, Gainsight merged with Vista Equity Partners portfolio company, strengthening its position in the customer success management market.