Gainsight
Gainsight enables businesses to drive durable growth by putting customers at the center of their operations, providing the tools and insights needed to reduce churn, expand revenue, and build lasting customer relationships through proactive success management.
Last updated May 11, 2026 by jonholm
- Industry
- Customer Success / MarTech
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 1001-5000
- Funding
- $186M
- Revenue Range
- $100M-$250M
- Stock Symbol
- NASDAQ:SYMBOL
- Parent Company
- Vista Equity Partners
- API Available
- Yes
Market Position
Market leader in customer success software platforms
Overview
Gainsight is a leading customer success platform founded in 2009 that helps businesses reduce churn, increase upsell opportunities, and drive customer advocacy through data-driven insights and automation. The company provides a comprehensive suite of solutions including customer success management, product experience analytics, and community engagement tools that enable B2B companies to proactively manage customer relationships and improve retention. While Gainsight is not strictly an AdTech company, it operates in the broader MarTech and customer experience technology space, serving as a critical platform for customer lifecycle management and revenue optimization. Gainsight has established itself as a market leader in the customer success software category, serving thousands of companies globally across various industries including technology, financial services, healthcare, and manufacturing. The platform integrates customer data from multiple sources to provide a 360-degree view of customer health, enabling customer success teams to identify at-risk accounts, uncover expansion opportunities, and deliver personalized experiences at scale. In 2020, Gainsight merged with Vista Equity Partners portfolio company, strengthening its position in the customer success management market.
Products & Features
Gainsight CS
Core customer success platform for managing customer health, automating workflows, and driving retention
Gainsight PX
Product experience platform for tracking product usage, delivering in-app guidance, and gathering user feedback
Customer Communities
Platform for building branded online communities to drive customer engagement and peer-to-peer support
Gainsight Surveys
Customer feedback and survey tool for measuring NPS, CSAT, and other customer sentiment metrics
Customer Education
Learning management system for delivering customer training and certification programs
Key Features
Customer health scoringAutomated playbooks and workflows360-degree customer viewChurn prediction and risk identificationSuccess planning and goal trackingProduct analytics and usage trackingIn-app messaging and guidanceJourney orchestrationRevenue optimization insightsCustomer sentiment analysis
Use Cases
Reducing customer churn and improving retentionIdentifying upsell and cross-sell opportunitiesAutomating customer onboarding processesMonitoring product adoption and usageManaging customer renewalsScaling customer success operationsMeasuring and improving customer satisfactionBuilding customer advocacy programsDelivering personalized customer experiences
Customer Segments
B2B SaaS companiesTechnology companiesFinancial servicesHealthcare technologyManufacturingProfessional servicesTelecommunications
Connections