Gainsight

Market leader and category creator in Customer Success software, serving thousands of B2B companies globally

Gainsight, now part of Vista Equity Partners, is a customer success software company widely credited with pioneering and popularizing the Customer Success category as a distinct business discipline. Founded in 2013, the company provides a comprehensive platform that enables businesses to proactively manage customer relationships, reduce churn, and drive revenue expansion through renewals and upsells. The platform encompasses three core pillars: Customer Success (CS), which helps teams monitor health scores, manage renewals, and orchestrate customer journeys; Product Experience (PX), which provides in-app engagement, onboarding, and analytics capabilities; and Community, which powers customer community platforms to drive peer-to-peer engagement and advocacy. Gainsight's solutions integrate with CRM systems such as Salesforce and serve thousands of companies across SaaS, technology, and other subscription-based industries. Vista Equity Partners, a private equity firm focused on enterprise software, acquired Gainsight in 2020. The company continues to operate under the Gainsight brand within Vista's portfolio and remains one of the most prominent platforms in the customer success software market, competing with offerings from ChurnZero, Totango, and others. Gainsight's annual Pulse conference has continued to serve as a major industry gathering for customer success professionals, reinforcing the company's role in shaping the broader customer success movement.