Enables product teams to drive adoption and engagement through behavioral analytics, in-app guidance, and personalized user experiences that accelerate product-led growth.
Last updated Feb 8, 2026
- Industry
- Product Analytics and Digital Adoption Platform
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $15M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Gainsight
- API Available
- Yes
Market Position
Product-led growth platform integrated into Gainsight's customer success suite
Overview
Aptrinsic was a product-led growth platform that helped software companies drive product adoption and user engagement through a combination of product analytics, in-app guidance, and user feedback tools. The platform enabled product teams to understand user behavior, deliver personalized in-app experiences, and measure product-led growth metrics. Aptrinsic was originally founded as InsightSquared's product experience division before being spun out as a separate entity, and later became part of Gainsight's product portfolio following an acquisition. While often categorized in the product analytics and digital adoption space rather than traditional AdTech, Aptrinsic played a role in the broader marketing technology ecosystem by helping companies optimize user journeys and drive product-led growth strategies.
Products & Features
Product Analytics
Track and analyze user behavior, feature adoption, and product usage patterns
In-App Guides
Create and deploy contextual in-app messages, tooltips, and walkthroughs to guide users
User Feedback
Collect and analyze user feedback through in-app surveys and NPS
Product Engagement Scoring
Measure and score user engagement to identify at-risk accounts and expansion opportunities
Key Features
Behavioral analytics and user segmentationIn-app messaging and guided toursProduct usage trackingUser journey mappingNPS and feedback collectionFeature adoption trackingCustom dashboards and reportingA/B testing for in-app experiences
Use Cases
Product onboarding and user activationFeature adoption and announcementUser engagement optimizationProduct-led growth strategy executionReducing customer churn through proactive engagementSelf-service product education
Customer Segments
B2B SaaS companiesProduct teamsCustomer success teamsProduct managersGrowth teams