Wootric
Wootric enabled businesses to capture customer feedback at critical moments in the customer journey and turn insights into actionable improvements to reduce churn and increase customer lifetime value.
Last updated Jun 23, 2026 by ATDb automated enrichment
At a glance
- Employees
- 11-50
- Funding
- $9.3M
About
Mid-market customer feedback and NPS platform focused on SaaS companies
Wootric was a customer experience management platform founded in 2013 that specialized in collecting and analyzing customer feedback through Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. The company provided tools for SaaS and subscription-based businesses to measure customer sentiment at key touchpoints throughout the customer journey. In 2021, Wootric was acquired by InMoment, a customer experience intelligence company, and was integrated into InMoment's broader CX platform. While Wootric operated primarily in the customer experience and feedback management space rather than traditional advertising technology, its tools helped companies optimize customer retention and satisfaction, which indirectly supported marketing and customer acquisition efforts. The platform was known for its ease of implementation, real-time feedback collection, and integration capabilities with popular business tools.
Business model
SaaS
Target market
SMB, Mid-Market
What they offer
CX Measure
Multi-channel survey platform for collecting NPS, CSAT, and CES feedback across web, mobile, email, and SMS
CX Manage
Workflow and case management tools for routing feedback to appropriate teams and closing the loop with customers
CX Inform
Analytics and reporting dashboard for visualizing customer sentiment trends and identifying improvement opportunities
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2013 · Founded
- Still operating as part of InMoment