Delighted

A leading self-serve CX feedback platform, positioned as the accessible, easy-to-deploy option within the Qualtrics ecosystem

Delighted is a self-serve customer experience and feedback platform that enables businesses to quickly deploy Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and other survey types across multiple channels including email, SMS, web, and in-app. Founded in 2013, the platform was designed with simplicity at its core, allowing companies to get up and running with feedback collection in minutes rather than weeks. Its clean interface and automated workflows made it a popular choice among product, marketing, and customer success teams at companies of all sizes. Delighted was acquired by Qualtrics in 2018, and continues to operate as a distinct product and brand within the Qualtrics portfolio. The platform serves as an accessible, lightweight entry point into the broader Qualtrics experience management ecosystem, particularly appealing to SMBs and mid-market companies that want powerful feedback capabilities without the complexity of enterprise-grade survey platforms. Customers can use Delighted independently or integrate it with the wider Qualtrics suite for more advanced analytics and action management. Within the CX and AdTech-adjacent landscape, Delighted occupies a strong position as a trusted, easy-to-use feedback tool. Its integrations with platforms like Salesforce, Slack, HubSpot, Shopify, and Stripe make it a natural fit for modern SaaS and e-commerce businesses looking to close the loop on customer feedback. The product's emphasis on simplicity, speed to value, and actionable insights continues to differentiate it from more complex enterprise alternatives.