Delighted

Accessible, easy-to-deploy CX feedback platform within the Qualtrics ecosystem, positioned as a lightweight alternative to complex enterprise survey tools

Delighted, now part of Qualtrics, is a customer experience (CX) management platform purpose-built to help businesses collect and act on customer feedback at scale. Founded in 2013, Delighted offers a simple yet powerful suite of survey tools covering Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), and other feedback methodologies. Its hallmark is ease of use — enabling teams to launch surveys, gather responses, and surface actionable insights without requiring deep technical expertise or lengthy implementation cycles. The platform serves a broad range of businesses, from fast-growing startups to large enterprises, providing multi-channel survey delivery via email, SMS, web, and in-app touchpoints. Delighted's real-time dashboards, trend analysis, and integrations with popular tools like Salesforce, Slack, HubSpot, and Zendesk make it a practical choice for customer success, product, and marketing teams seeking to close the feedback loop quickly. Its acquisition by Qualtrics brought Delighted into one of the world's leading experience management ecosystems, extending its reach and capabilities. Within the broader CX and experience management market, Delighted occupies a position as an accessible, lightweight alternative to more complex enterprise feedback platforms, while benefiting from Qualtrics' enterprise credibility and infrastructure. Competitors include Medallia, SurveyMonkey (Momentive), Typeform, and AskNicely. The Qualtrics acquisition has reinforced Delighted's market presence, allowing it to serve customers who need a straightforward, best-in-class feedback tool backed by enterprise-grade support and compliance.