Countly

Countly is an open-source mobile and web analytics platform founded to provide organizations with comprehensive user behavior tracking and analysis capabilities while maintaining full data ownership and transparency. The platform distinguishes itself in the crowded analytics market by offering both self-hosted and cloud-based deployment options, enabling privacy-conscious organizations and enterprises with strict compliance requirements to maintain complete control over their user data. Countly's architecture supports real-time analytics, crash reporting, push notifications, and advanced user segmentation across mobile applications and web properties. The company operates on a hybrid open-source business model, offering a free community edition alongside commercial enterprise editions with enhanced features, dedicated support, and managed cloud hosting. This approach allows Countly to serve a diverse customer base ranging from startups and developers seeking cost-effective analytics solutions to large enterprise organizations requiring customization, compliance certifications, and enterprise-grade support. The platform has gained traction across multiple industries including e-commerce, gaming, media, and financial services, where data privacy and regulatory compliance are paramount concerns. Countly's comprehensive product analytics solution combines traditional analytics capabilities with modern product management tools, enabling organizations to not only track user behavior but also engage users through targeted push notifications and in-app messaging. The platform's open-source foundation provides transparency into data collection and processing methods, addressing growing concerns about data privacy and enabling organizations to audit and customize the platform to meet specific business and regulatory requirements.