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Brief
Choozle

Choozle

Programmatic Advertisingchoozle.com

Choozle is a digital advertising orchestration platform that unifies campaign planning, activation, and measurement to give advertisers greater control over their media investments.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2012
HQ
Denver, Colorado, United States
Connections
27

AI-drafted from public sources5 sources cited

At a glance

Employees
51-200
Funding
$20M
Revenue
$10M-$30M
Stock
N/A
16integrations10competitors

About

Independent self-serve DSP targeting mid-market advertisers and agencies seeking transparent, accessible programmatic buying

Choozle is a digital advertising orchestration platform that unifies campaign planning, activation, and measurement to give advertisers greater control over their media investments. The platform serves both self-service users and managed-service clients across channels including Display, CTV, Native, Audio, Video, DOOH, Search, and Social. It brings self-service digital ad campaign planning and execution together with advertising data management under one roof, providing access to premium inventory, audience definition and targeting capabilities, and measurement designed to surface what is actually driving growth. Its organization spans product and engineering, media and ad operations, data and performance, and client strategy teams. Over a three-year period, the company achieved a 205% increase in active customers and 40% year-over-year revenue growth. Source 1: choozle.com — Our Story | Digital Advertising Solutions Source 2: pendo.io — Choozle drives feature adoption, increases revenue with ...

Business model

SaaS

Target market

SMB and Mid-Market

What they offer

  • Demand-Side Platform (DSP)

    Core programmatic buying engine enabling real-time bidding across display, video, mobile, native, and CTV inventory

  • Smart Container Tag

    First-party data collection tag that enables site retargeting and audience building from owned web traffic

  • Audience Targeting

    Access to third-party data segments and tools to build custom audience profiles for campaign targeting

  • Connected TV (CTV) Advertising

    Programmatic ad buying across connected TV and OTT streaming inventory

  • Reporting & Analytics Dashboard

    Real-time campaign performance reporting with granular metrics across channels and audience segments

  • White-Label Platform

    Branded platform option for agencies to offer programmatic capabilities under their own brand

Key features

Self-serve programmatic campaign managementCross-channel inventory access (display, video, mobile, native, CTV)First-party data collection via Smart Container TagThird-party audience data marketplace integrationReal-time bidding and optimizationTransparent CPM pricing and reportingWhite-label agency solutionsGeo-targeting and contextual targeting

Use cases

Independent agencies running programmatic campaigns for multiple clientsMid-market brands executing direct programmatic buys without a managed serviceRetargeting website visitors using first-party dataAudience prospecting using third-party data segmentsConnected TV and video advertising campaignsLocal and regional advertisers scaling digital campaigns programmatically

Customer segments

Independent digital marketing agenciesMid-market brands and advertisersRegional media companiesIn-house marketing teams at SMB companiesWhite-label agency resellers

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureDemand-side platform (DSP)Data management capabilitiesJavaScript container tagCloud-based SaaS architectureAPI integrations with SSPs and data providers

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

Cloud

API

Yes

Explore further

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