Choozle

Self-serve programmatic DSP targeting independent agencies and mid-market brands seeking accessible programmatic buying tools

Choozle is a Denver-based programmatic advertising technology company founded in 2012. The platform provides a self-serve digital advertising software solution that connects to major ad exchanges and data providers, enabling marketers to plan, execute, and optimize campaigns across display, video, mobile, connected TV, and social channels. Choozle is designed to democratize programmatic advertising by making DSP-level capabilities accessible to agencies, brands, and SMBs without requiring enterprise-level budgets or technical expertise. The platform integrates with third-party data providers and offers audience targeting, campaign management, and real-time reporting tools in a unified interface. Choozle operates on a SaaS-based subscription model combined with media spend, allowing clients to maintain transparency and control over their programmatic buying. The company has positioned itself as an accessible alternative to complex enterprise DSPs, targeting independent agencies and mid-market advertisers who want programmatic capabilities without the overhead of larger platforms. Choozle has raised venture funding and grown its customer base primarily among digital marketing agencies and in-house marketing teams across the United States. The company competes in the crowded self-serve DSP and programmatic platform space, differentiating through its ease of use, transparent pricing, and dedicated customer support model.