Adtheorent

Adtheorent is a machine learning-powered advertising technology company that operates as both a demand-side platform (DSP) and data management platform (DMP). The company specializes in programmatic advertising solutions that leverage advanced predictive modeling and artificial intelligence to help advertisers identify and reach high-value audiences across digital channels. By combining proprietary machine learning algorithms with extensive data analytics capabilities, Adtheorent enables brands and agencies to execute data-driven advertising campaigns with improved targeting precision and measurable outcomes. The platform distinguishes itself through its focus on predictive advertising, utilizing custom machine learning models for each campaign to identify consumers most likely to take desired actions. Adtheorent's technology processes billions of data signals to build audience segments and optimize campaign performance in real-time across display, mobile, video, and connected TV environments. The company serves a diverse client base spanning multiple verticals including retail, automotive, healthcare, financial services, and consumer packaged goods, providing both self-service and managed service options to accommodate varying levels of advertiser sophistication and resource availability.