Basis Technologies

A leading all-in-one programmatic and media operations platform for agencies and in-house teams, differentiated by its workflow automation capabilities alongside DSP functionality.

Basis Technologies, formerly known as Centro, is a Chicago-based advertising technology company that provides a comprehensive, cloud-based platform designed to automate and streamline digital media operations. The platform — called Basis — integrates programmatic buying, direct media, search, and social advertising into a single unified interface, enabling agencies and brands to manage the full lifecycle of digital advertising campaigns from planning and buying to reporting and reconciliation. The company rebranded from Centro to Basis Technologies in 2022 to better reflect its flagship product and its focus on automation-driven advertising operations. Basis is notable for being one of the few platforms that combines a demand-side platform (DSP) with workflow automation tools, including automated billing, vendor management, and campaign analytics — reducing the operational overhead typically associated with running complex multi-channel media campaigns. Basis Technologies serves primarily advertising agencies and in-house media teams across North America. In 2023, Basis Technologies was acquired by Kerv, a contextual intelligence and interactive video advertising company, though Basis continued to operate as a distinct brand and platform. The company competes with platforms like The Trade Desk, MediaMath, and Mediaocean, differentiating itself through its emphasis on operational efficiency and its all-in-one approach to media management.