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Basis Technologies
MarTech
Tier CAdjacent Solution
Defunct
Basis Technologies complements advertising operations with marketing automation
Never enriched
Founded2012
Employees100-500
San Francisco, California
Funding$30M
MarTech
Why This Matters to AdTech
CAdjacent Solution
Basis Technologies was a marketing automation platform that enabled enterprise digital marketing teams to streamline workflows, optimize campaigns, and make data-driven decisions. While not directly part of the core adtech infrastructure, their solutions play a key role in enabling marketers to effectively leverage adtech tools and data.
[Note: Basis Technologies was acquired by Centro in 2021]
Primary Use Cases in AdTech
- •Campaign management and optimization
- •Workflow automation for marketing teams
- •Analytics and reporting for digital marketing performance
Key Integrations
DSPsDMPsAnalytics platforms
Market Impact
7/10
AI Analysis80% confidence
Competitive Landscape
About Basis Technologies
Basis Technologies was a leading provider of cloud-based automation and analytics solutions for enterprise digital marketing teams. Their platform helped marketers streamline workflows, optimize campaigns, and make data-driven decisions. [Note: Basis Technologies was acquired by Centro in 2021]
Rich Data Profile(105/100)
Quick Facts
- Industry
- Marketing Technology, Advertising Technology
- Status
- defunct
- Founded
- 2012
- Employees
- 100-500
- Location
- San Francisco, California
Contact & Links
Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as C in MarTech space. This indicates emerging player status.
Data Quality & Trust
Verified Information
1 source confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 9/4/2025