Basis Technologies

Leading independent end-to-end advertising automation platform for agencies and enterprise brands in North America

Basis Technologies, formerly known as Centro, is a Chicago-based enterprise software company that provides a comprehensive advertising automation platform designed to streamline the full lifecycle of digital media buying. The platform consolidates programmatic (DSP), direct, search, and social advertising into a single unified interface, enabling media teams to plan, buy, analyze, and report across all channels without switching between disparate tools. The company rebranded from Centro to Basis Technologies in 2021 to better reflect its technology-first identity and the breadth of its automation capabilities. The Basis platform is built around workflow automation and operational efficiency, addressing the fragmented toolset that most advertising teams rely on. It integrates a native DSP, a media planning and buying workflow engine, business intelligence and reporting tools, and connections to major walled gardens like Google and Meta — all within one platform. This approach reduces manual work, improves data consistency, and accelerates campaign execution for enterprise advertisers and agencies. Basis Technologies occupies a distinctive position in the AdTech ecosystem as one of the few independent, end-to-end platforms that spans both programmatic and non-programmatic media buying. Its primary customers are mid-to-large advertising agencies and in-house brand media teams in North America. The company competes with point-solution DSPs, agency management platforms, and broader marketing clouds, differentiating itself through its unified workflow approach and strong customer service reputation.