Matterkind

Programmatic ActivationDivision· part of Kinesso kinesso.com

Programmatic Activation / Addressable Media · part of Omnicom Group

Last updated Jun 22, 2026

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At a glance

Matterkind is IPG's addressable activation unit. Originally Cadreon (IPG Mediabrands' addressable platform); rebranded to Matterkind May 7, 2020. Folded into Kinesso 2024-2026 as part of IPG's data+tech consolidation. Now Omnicom-owned post-Nov 26, 2025.

1corporate family

Demand Side Platform (DSP)Programmatic Platform

No overview details available yet.

Corporate history

2020Renamed from Cadreon3 sources

Connection details

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