Reprise

One of the largest global performance marketing agencies, operating as a specialist unit within IPG Mediabrands with significant scale across search, social, commerce, and programmatic channels.

Reprise is the global performance marketing agency within IPG Mediabrands, the media and marketing solutions division of Interpublic Group (IPG). Formed through the consolidation of several IPG digital performance units, Reprise brings together capabilities across paid search (SEM), SEO, paid social, commerce media, and programmatic buying under one integrated agency roof. The agency serves major multinational brands, helping them connect performance media investment to measurable business results across the full consumer journey. Reprise operates at the intersection of media buying, data analytics, and technology, leveraging proprietary tools and platforms developed within the IPG Mediabrands ecosystem—including Kinesso's data and AI infrastructure—to optimize campaign performance. Its commerce practice has grown significantly with the rise of retail media networks, positioning Reprise as a key partner for brands navigating Amazon Advertising, Walmart Connect, and other retail media environments. The agency also maintains strong partnerships with Google, Meta, and major DSPs for programmatic execution. As part of IPG Mediabrands, Reprise benefits from the scale, data assets, and technology investments of one of the world's largest media holding companies. This gives it a competitive edge over independent performance agencies in terms of media buying leverage, proprietary audience data, and cross-channel integration. Reprise competes directly with performance-focused agencies like Performics (Publicis), iProspect (dentsu), and Resolution Media (Omnicom), as well as independent digital agencies and consultancy-led performance practices.