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Acxiom

Acxiom

Data & Identity Managementacxiom.com

Acxiom is a data and technology company that solves complex challenges for leading brands and agencies by building the foundation for AI-powered marketing and decisioning.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 19, 2026

In the news
Founded
1969
HQ
Conway, Arkansas, United States
Network
Omnicom Media
Parent
Omnicom Group
Connections
76

AI-drafted from public sources16 sources cited

At a glance

Employees
5001-10000
Funding
N/A
Revenue
$800M–$1B+
Stock
NASDAQ:ACXM
41integrations11competitors1corporate family
Customer Data PlatformIdentity ResolutionPrivacy & Consent ManagementData Management Platform

About

One of the world's largest and most established consumer data and identity resolution providers, serving Fortune 500 brands across industries

Acxiom is a data and technology company that solves complex challenges for leading brands and agencies by building the foundation for AI-powered marketing and decisioning. As the connected data and identity foundation for Omnicom, Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. Its Real ID product integrates with Nielsen's ID system so that agencies and marketers can leverage Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media — an industry first — enabling them to identify, reach, measure, and optimize messaging across audiences at scale. Through a collaboration with Snowflake, Acxiom brings its data and identity solutions directly into brands' cloud environments, eliminating the need to move first-party data while empowering marketers with real-time insights, precise audience segmentation, and improved personalization across composable, AI-enabled architectures. Source 1: acxiom.com — About Source 2: nielsen.com — Nielsen and Acxiom Collaborate to Bring Increased ... Source 3: snowflake.com — Snowflake and Acxiom Announce Plans to Transform AI- ...

Business model

Data Services / Managed Services

Target market

Enterprise

What they offer

  • Real Identity

    Privacy-compliant identity resolution platform that links consumer identities across devices, channels, and data sources at scale

  • Acxiom Data

    One of the world's largest consumer data repositories, offering demographic, behavioral, and lifestyle data for audience enrichment and targeting

  • Customer Data Platform (CDP) Integration

    Solutions enabling brands to connect and activate their first-party data within CDP and marketing ecosystems

  • InfoBase

    Acxiom's core consumer data product providing detailed consumer attributes for segmentation and enrichment

  • Data Connectivity

    Services that enable secure data onboarding and connectivity between brand data and media platforms

  • Audience Solutions

    Pre-built and custom audience segments for digital advertising and direct marketing campaigns

Key features

Identity resolution at scale across online and offline channelsMassive proprietary consumer data asset covering hundreds of millions of individualsPrivacy-by-design data governance and compliance frameworksData onboarding and activation across major media platformsCustomer data enrichment with thousands of consumer attributesCross-channel audience segmentation and targetingSecure data collaboration and clean room capabilities

Use cases

Customer identity resolution and data unificationAudience segmentation for digital and direct marketingThird-party data enrichment for CRM and CDP platformsOnboarding first-party data to digital advertising platformsSuppression and hygiene for direct mail and email campaignsLookalike modeling and prospectingCross-channel personalization and customer journey mappingFraud detection and identity verification

Customer segments

Financial services and bankingRetail and e-commerceAutomotiveHealthcare and pharmaInsuranceMedia and entertainmentTelecommunicationsTravel and hospitality

Tech & specs

Technology stack

Cloud-based data processing infrastructureMachine learning and AI for identity resolutionSecure data clean room technologyAPI-based data connectivityReal-time and batch data processingPrivacy-enhancing technologies (PETs)

Security & compliance

GDPRCCPASOC 2HIPAA (for healthcare clients)NAI membershipDAA complianceISO 27001

Deployment

CloudHybridManaged Service

API

Yes

Corporate history
  1. 1969 · Founded
Connection details
See alternatives to Acxiom See integrations with Acxiom (41) See people at Acxiom (2)

Explore further

4 views
On the AtlasIdentity & DataOn the Holdco MapOmnicom GroupOn the Mapby country + regionOn the GraphNetwork around Acxiom