Acxiom’s Elizabeth Donovan: Why Some Loyalty Programs Miss the Mark

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the causality backward. The customer doesn’t owe the brand loyalty. The brand has to earn it first. “You have to, in fact, as the brand, be loyal back to your customer. Your customer will always come back to […]

Last updated Oct 12, 2026 by ATDb automated enrichment