LexisNexis Risk Solutions (Marketing Services)

Premium enterprise data provider with one of the largest proprietary consumer data assets in the U.S., competing at the top tier of the data broker and identity resolution market.

LexisNexis Risk Solutions (Marketing Services) is a division of LexisNexis Risk Solutions, itself a subsidiary of RELX Group, one of the world's largest information and analytics companies. The marketing services arm leverages the company's vast proprietary data assets — encompassing billions of consumer records, public records, credit attributes, and behavioral data — to help marketers, advertisers, and data-driven organizations with audience segmentation, identity resolution, data onboarding, and suppression use cases. Its data depth and breadth, built over decades, position it as a premium data provider in the AdTech and MarTech ecosystem. The division's core offerings include consumer data licensing, identity graph services, and audience enrichment solutions that enable brands, agencies, and platforms to better understand and reach their target consumers. LexisNexis Risk Solutions' identity resolution capabilities are particularly notable, linking offline and online identifiers to create persistent consumer profiles that support both addressable advertising and measurement workflows. The company serves a wide range of enterprise clients including financial services firms, insurance companies, retailers, and media companies. In the competitive data broker and identity resolution landscape, LexisNexis Risk Solutions competes with companies like Acxiom, Experian Marketing Services, TransUnion (TruAudience), and LiveRamp. Its key differentiator is the depth and quality of its underlying data assets, which include public records, legal filings, and proprietary data sources not commonly available to competitors. As privacy regulations evolve and third-party cookies deprecate, the company's first-party and offline data assets have become increasingly valuable to the AdTech ecosystem.