IPG Health

World's largest healthcare marketing network by agency count and global reach, operating under Interpublic Group

IPG Health is a specialized healthcare marketing network operating under Interpublic Group (IPG), formed through the consolidation of IPG's healthcare agency assets. The network brings together some of the most recognized names in healthcare advertising, including McCann Health, FCB Health, MRM Health, and Weber Shandwick Health, among others. By uniting these agencies under a single umbrella, IPG Health offers clients an integrated suite of capabilities spanning professional and consumer advertising, medical education, market access, digital health, and public relations. IPG Health positions itself as the world's largest healthcare marketing network, with a presence across major global markets and a client roster that includes leading pharmaceutical, biotechnology, and consumer health companies. The network leverages proprietary data and analytics tools alongside creative talent to develop campaigns that resonate with both healthcare professionals (HCPs) and patients. Its scale allows it to offer end-to-end solutions from early-stage brand strategy through launch and lifecycle management. Within the AdTech and health marketing ecosystem, IPG Health competes with other large holding company healthcare networks such as Publicis Health, WPP Health Practice, and Omnicom Health Group. Its competitive differentiation lies in the breadth of its agency portfolio, its investment in data-driven marketing capabilities, and its deep regulatory and scientific expertise. The network is particularly significant as pharmaceutical marketing increasingly shifts toward digital channels, personalized HCP engagement, and patient-centric communications.