McCann Health combines world-class creative talent with deep scientific and medical expertise to deliver integrated, compliant healthcare communications that drive meaningful outcomes for pharmaceutical and life sciences brands globally.
Last updated May 11, 2026 by AI Enrichment
One of the top global healthcare communications agency networks, competing for leadership with Publicis Health and Havas Health & You
McCann Health is one of the world's largest and most awarded healthcare communications agency networks, operating as a specialized division within the broader McCann Worldgroup (part of Interpublic Group, IPG). With a presence spanning more than 60 countries, McCann Health provides end-to-end healthcare marketing and communications services including professional and consumer advertising, medical education, digital health, market access, and patient engagement. The agency serves a wide range of clients across the pharmaceutical, biotech, medical device, and consumer health sectors. McCann Health's capabilities span the full product lifecycle — from early-stage clinical communications and medical affairs support to launch campaigns and long-term brand building. Its integrated model combines scientific rigor with creative excellence, enabling clients to communicate complex medical information to healthcare professionals, patients, and payers in compelling and compliant ways. The network includes specialist agencies such as McCann Echo, Torre Lazur, and others operating under the McCann Health umbrella. Within the AdTech and health marketing ecosystem, McCann Health competes with other large healthcare agency networks such as Publicis Health, Havas Health & You, and VMLY&R Health. Its global scale, deep scientific expertise, and integration with McCann Worldgroup's broader creative and data capabilities give it a strong competitive position, particularly for multinational pharmaceutical clients seeking consistent global-to-local campaign execution.
HCP-targeted campaigns across print, digital, and personal promotion channels for pharmaceutical and biotech brands
Direct-to-consumer (DTC) advertising and patient engagement campaigns for prescription and OTC products
Scientific and medical education programs including CME, symposia, and publication planning
Digital and omnichannel marketing including CRM, social media, websites, and mobile health applications
Value messaging, payer communications, and HEOR storytelling to support reimbursement and access strategies
Patient support programs, adherence communications, and disease awareness campaigns