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Brief

McCann Health

Healthcare Marketing & CommunicationsAgency

McCann Health combines world-class creative talent with deep scientific and medical expertise to deliver integrated, compliant healthcare communications that drive meaningful outcomes for pharmaceutical and life sciences brands globally.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
1999
HQ
New York, New York, United States
Network
Parent
Omnicom Group
Connections
5

At a glance

Employees
1001-5000
Revenue
$500M+
3integrations1competitors1corporate family

About

One of the top global healthcare communications agency networks, competing for leadership with Publicis Health and Havas Health & You

McCann Health is one of the world's largest and most awarded healthcare communications agency networks, operating as a specialized division within the broader McCann Worldgroup (part of Interpublic Group, IPG). With a presence spanning more than 60 countries, McCann Health provides end-to-end healthcare marketing and communications services including professional and consumer advertising, medical education, digital health, market access, and patient engagement. The agency serves a wide range of clients across the pharmaceutical, biotech, medical device, and consumer health sectors. McCann Health's capabilities span the full product lifecycle — from early-stage clinical communications and medical affairs support to launch campaigns and long-term brand building. Its integrated model combines scientific rigor with creative excellence, enabling clients to communicate complex medical information to healthcare professionals, patients, and payers in compelling and compliant ways. The network includes specialist agencies such as McCann Echo, Torre Lazur, and others operating under the McCann Health umbrella. Within the AdTech and health marketing ecosystem, McCann Health competes with other large healthcare agency networks such as Publicis Health, Havas Health & You, and VMLY&R Health. Its global scale, deep scientific expertise, and integration with McCann Worldgroup's broader creative and data capabilities give it a strong competitive position, particularly for multinational pharmaceutical clients seeking consistent global-to-local campaign execution.

Business model

Agency

Target market

Enterprise

What they offer

  • Professional Advertising

    HCP-targeted campaigns across print, digital, and personal promotion channels for pharmaceutical and biotech brands

  • Consumer Health Marketing

    Direct-to-consumer (DTC) advertising and patient engagement campaigns for prescription and OTC products

  • Medical Education

    Scientific and medical education programs including CME, symposia, and publication planning

  • Digital Health Solutions

    Digital and omnichannel marketing including CRM, social media, websites, and mobile health applications

  • Market Access Communications

    Value messaging, payer communications, and HEOR storytelling to support reimbursement and access strategies

  • Patient Engagement

    Patient support programs, adherence communications, and disease awareness campaigns

Key features

Global network spanning 60+ countriesIntegrated scientific and creative capabilitiesFull product lifecycle support from clinical to commercialRegulatory and medical-legal compliance expertiseOmnichannel campaign executionData-driven insights and analyticsSpecialist agency units within the network

Use cases

Global pharmaceutical product launchesHCP professional promotion and detailing supportDirect-to-consumer disease awareness campaignsMedical education and congress communicationsPatient adherence and support programsMarket access and payer value communicationRare disease and specialty pharma marketingDigital transformation of healthcare brand communications

Customer segments

Global pharmaceutical companiesBiotechnology companiesMedical device manufacturersConsumer health and OTC brandsSpecialty pharma companiesRare disease organizations

Tech & specs

Technology stack

CRM platforms (Veeva, Salesforce)Marketing automation toolsDigital content management systemsData analytics and insights platformsProgrammatic advertising platformsIPG Mediabrands technology stack

Security & compliance

GDPRCCPAHIPAA-aligned practicesFDA promotional guidelines complianceABPI Code compliance (UK)PhRMA Code compliance

Deployment

Cloud

API

No

Corporate history
  1. 1999 · Founded
Connection details

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