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Brief

Formerly Interpublic Group (renamed Jan 2025) · See the lineage →

Omnicom Group

Omnicom Group

Advertising & Marketing ServicesHolding Companyomc.com

Omnicom Group is an American multinational holding company specializing in media, marketing, and corporate communications.

Last updated Oct 15, 2026 by ATDb automated enrichment

Founded
1986
HQ
New York, New York, United States
Connections
159

AI-drafted from public sources38 sources cited

At a glance

Employees
10001+
Revenue
$14B+
Stock
OMC
32integrations10competitors9corporate family1joint ventures3acquisitions

About

One of the world's largest advertising and marketing holding companies, and following the 2025 acquisition of Interpublic Group, the largest by combined revenue and headcount

Omnicom Group is an American multinational holding company specializing in media, marketing, and corporate communications. On the data and identity side, Omnicom has unified over 2.6 billion verified global IDs through its Omni platform and Acxiom RealID™, enabling privacy-first audience understanding without reliance on third-party cookies. Omnicom serves as the parent company of major agency networks including BBDO, DDB, TBWA, and Omnicom Media Group — which comprises OMD, PHD, and Hearts & Science — as well as Flywheel, and the DAS Group of Companies, which spans health, precision marketing, commerce, and advertising. In June 2025, the Federal Trade Commission approved Omnicom's $13.5 billion acquisition of Interpublic Group, subject to a consent decree, with the merger completing later that year. Source 1: wikipedia.org — Omnicom Group Source 2: omc.com — About

Business model

Holding Company / Agency

Target market

Enterprise

What they offer

  • Omni Platform

    Marketing orchestration and data platform integrating audience data, AI, and analytics to plan, activate, and measure campaigns across channels

  • Acxiom RealID™

    Privacy-first identity resolution tool unifying over 2.6 billion verified global IDs without reliance on third-party cookies

  • BBDO

    Global creative agency network known for brand advertising and creative campaigns

  • DDB Worldwide

    Global creative agency network with a legacy in iconic advertising

  • TBWA Worldwide

    Global creative agency network known for disruption-based marketing

  • Omnicom Media Group (OMD, PHD, Hearts & Science)

    Media planning and buying networks serving global and local advertisers

  • Flywheel

    Commerce and retail media platform helping brands grow on Amazon and other digital marketplaces

  • DAS Group of Companies

    Diversified agency services spanning PR, healthcare, precision marketing, and specialty communications

Key features

Unified identity graph with 2.6B+ verified global IDs via Omni and Acxiom RealID™Integrated media planning, buying, and measurement across channelsAI-powered marketing orchestration through the Omni platformFull-service creative, media, data, PR, and healthcare communications capabilitiesGlobal scale across 70+ countries with local market expertiseCommerce and retail media capabilities via FlywheelPrivacy-first audience targeting without third-party cookies

Use cases

Brand advertising and creative campaign developmentOmnichannel media planning and buyingAudience targeting and identity resolution without third-party cookiesRetail and commerce media activation via FlywheelHealthcare and pharmaceutical marketing communicationsPublic relations and corporate communicationsCustomer relationship management and precision marketingCampaign measurement and marketing analytics

Customer segments

Fortune 500 global brandsConsumer packaged goods companiesAutomotive brandsFinancial services companiesHealthcare and pharmaceutical companiesTechnology companiesRetail and e-commerce brandsGovernment and non-profit organizations

Tech & specs

Technology stack

Omni marketing orchestration platformAcxiom RealID™ identity resolutionAI and machine learning for audience insightsCloud-based data management and analyticsProgrammatic advertising technology integrations

Security & compliance

GDPRCCPAPrivacy-first data practices

Deployment

CloudManaged Service

API

Limited

Corporate history
  1. 1986 · Founded
How it came together
  • 2025·Merged → Omnicom Group↗
Year unknown
  • · acquired↗
See the full lineage →
Connection details
View Omnicom Group’s full portfolio (9) See alternatives to Omnicom Group See integrations with Omnicom Group (32) See people at Omnicom Group (3) See acquisitions by Omnicom Group (3)

Explore further

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