Skip to content
Brief
Omnicom Group

Omnicom Group

Advertising & Marketing CommunicationsHolding Companyomc.com

Omnicom delivers integrated, data-driven marketing and communications solutions through a world-class portfolio of agency brands, enabling global brands to connect with audiences across every channel and discipline.

Last updated Aug 14, 2026 by ATDb automated enrichment

Founded
1986
HQ
New York, New York, United States
Connections
163

At a glance

Employees
10001+
Revenue
$14B+
Stock
OMC
30integrations10competitors9corporate family3acquisitions

About

One of the top three global advertising holding companies by revenue, competing with WPP and Publicis Groupe for the largest multinational brand clients.

Omnicom Group is a global leader in advertising and marketing communications, founded in 1986 and headquartered in New York, United States. The company operates a broad portfolio of world-renowned agency networks including BBDO, DDB, TBWA, OMD, PHD, FleishmanHillard, Ketchum, and many others, serving thousands of clients across virtually every industry sector. With operations in more than 100 countries, Omnicom delivers integrated marketing solutions spanning creative advertising, media planning and buying, public relations, healthcare communications, CRM, digital transformation, and specialty marketing services. Omnicom's significance in the AdTech and broader marketing ecosystem stems from its scale, diversity of capabilities, and deep client relationships with many of the world's largest brands. The company has invested heavily in data and technology infrastructure, including its Omni marketing orchestration platform, which unifies audience data, analytics, and activation capabilities across its agencies. This positions Omnicom at the intersection of traditional agency services and modern data-driven marketing technology. As a publicly traded company on the New York Stock Exchange, Omnicom consistently ranks among the top global holding companies by revenue, competing directly with WPP, Publicis Groupe, and Interpublic Group. Its decentralized operating model allows individual agencies to maintain distinct cultures and client relationships while benefiting from shared technology, data assets, and back-office infrastructure at the group level.

Business model

Agency Holding Company

Target market

Enterprise

What they offer

  • Omni

    Omnicom's proprietary marketing orchestration platform that unifies audience data, analytics, and media activation capabilities across the group's agencies.

  • BBDO

    One of the world's most awarded creative agency networks, known for iconic brand campaigns.

  • DDB Worldwide

    Global creative agency network with a legacy of culturally resonant advertising.

  • TBWA\Worldwide

    Creative agency network known for its 'Disruption' methodology and bold brand storytelling.

  • OMD Worldwide

    One of the world's largest media agency networks, specializing in media planning, buying, and performance.

  • PHD Media

    Global media agency network focused on strategy, planning, and innovation.

  • FleishmanHillard

    Leading global public relations and communications agency.

  • Ketchum

    Global PR agency specializing in brand communications and reputation management.

  • Omnicom Health Group

    Specialized network of healthcare marketing and communications agencies.

  • Omnicom Precision Marketing Group

    Cluster of agencies focused on CRM, data-driven marketing, and digital transformation.

Key features

Global network spanning 100+ countriesOmni data and marketing orchestration platformIntegrated creative, media, and PR capabilitiesProprietary audience data and analyticsSpecialty practices in healthcare, CRM, and digitalDecentralized agency model preserving brand identityCross-agency collaboration and shared technology infrastructure

Use cases

Global brand advertising and creative campaignsIntegrated media planning and buying across channelsPublic relations and corporate communicationsHealthcare and pharmaceutical marketingCRM and direct marketing programsDigital transformation and e-commerce marketingData-driven audience targeting and personalizationInfluencer and social media marketing

Customer segments

Fortune 500 and global enterprise brandsConsumer packaged goods companiesPharmaceutical and healthcare companiesFinancial services firmsTechnology companiesAutomotive brandsRetail and e-commerce companiesGovernment and non-profit organizations

Tech & specs

Technology stack

Omni marketing orchestration platformProprietary data management and audience toolsProgrammatic advertising technologyCRM and marketing automation integrationsAI and machine learning for audience insightsCloud-based collaboration and workflow tools

Security & compliance

GDPRCCPASOC 2

Deployment

CloudHybrid

API

Limited

Corporate history
  1. 1986 · Founded
  2. 2025Renamed from Interpublic Group
Connection details
View Omnicom Group’s full portfolio (9) See alternatives to Omnicom Group See integrations with Omnicom Group (30) See acquisitions by Omnicom Group (3)

Explore further

4 views