Aegis Group

One of the world's largest independent media services groups prior to its acquisition by Dentsu in 2013, with a significant global presence in media buying, planning, and market research.

Aegis Group was a publicly traded holding company for a global group of media specialists, purchasing advertising space across newspapers, magazines, television, radio, and other outlets, while also providing extensive audience forecasting research.¹ Founded in 1989 by Peter Scott as a spin-off of the WCRS media buying division — itself centered on the French media business Carat — the company was officially renamed Aegis Group in 1990.² Under Scott's leadership, Aegis steered away from full-service advertising toward specialization in media planning and buying, ultimately selling all remaining interests in full-service advertising in September 1992.¹ Its media portfolio included brands such as Carat, Vizeum, Isobar, iProspect, and Posterscope, with capabilities spanning digital media planning and buying as well as a range of digital marketing services.³ Through iProspect, Aegis also built search engine optimization expertise, advising clients on maximizing organic search presence and expanding that capability globally.⁴ Aegis was acquired by Japanese advertising company Dentsu for £3.16 billion in a transaction completed on March 26, 2013, after which it was folded into the newly established Dentsu Aegis Network.² Source 1: encyclopedia.com — Aegis Group plc Source 2: wikipedia.org — Dentsu International Source 3: thedrum.com — Aegis Group agrees to £55.2m deal for Chinese digital ... Source 4: adtechdaily.com — Isobar Acquires Search Engine Marketing Firm Aposition in ...