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Brief
Havas

Havas

Havas delivers integrated creative, media, and health communications solutions through its unique 'Village' model, combining data intelligence and cross-discipline collaboration to drive meaningful brand experiences at global scale.

havas.comParis, Île-de-France, FranceFounded 1835Parent: Bolloré Group

Last updated May 25, 2026 by the ATDb Editorial Team · Connections updated May 29, 2026

Industry
Advertising & Communications Holding Group
Business Model
Agency / Holding Company
Target Market
Enterprise
Employee Count
10001+
Revenue Range
$2B - $3B
Parent Company
Bolloré Group
API Available
Limited
Market Position

One of the six largest global advertising holding companies, with particular strength in Europe and growing capabilities in data-driven media and integrated communications

Overview

Havas is a multinational advertising and communications conglomerate headquartered in Paris, France, and is one of the six largest global advertising holding companies. Founded in 1835, Havas operates through three core divisions: Havas Creative (advertising and creative agencies), Havas Media (media planning, buying, and data-driven solutions), and Havas Health & You (healthcare communications). The company serves major global brands across virtually every industry sector, leveraging a network of over 400 agencies worldwide. In the AdTech ecosystem, Havas has invested significantly in data and technology capabilities through its Converged platform, which integrates audience data, media planning, and measurement tools. The group's 'Village' model — co-locating creative, media, and health agencies under one roof — is a distinctive structural approach designed to foster collaboration and integrated client solutions. Havas also operates Havas Market (e-commerce), Havas Play (entertainment and sports), and various specialist units. Havas is a subsidiary of Vivendi, the French media conglomerate controlled by billionaire Vincent Bolloré, which acquired full ownership of the group. This corporate backing provides Havas with significant financial resources and synergies with Vivendi's broader media and entertainment assets including Canal+, CNews, and other properties. The company competes directly with WPP, Publicis Groupe, Omnicom, IPG, and Dentsu for global advertising mandates.

Products & Features

Havas Media

Full-service media planning, buying, and optimization across all channels including digital, TV, OOH, and programmatic

Havas Creative

Global network of creative agencies delivering brand strategy, advertising, content, and digital experiences

Havas Health & You

Specialized healthcare and wellness communications including pharma advertising, medical education, and patient engagement

Converged

Proprietary data and audience intelligence platform integrating first-, second-, and third-party data for media planning and measurement

Havas Market

E-commerce and retail media solutions including marketplace strategy, content, and performance marketing

Havas Play

Entertainment, sports, and gaming marketing unit focused on fan engagement and sponsorship activation

Havas CX

Customer experience practice focused on CRM, loyalty, and data-driven personalization

Havas Studios

Content production and branded entertainment unit

Meaningful Brands

Proprietary annual research study measuring brand meaningfulness and its correlation to business performance

Key Features
Integrated 'Village' model co-locating creative, media, and health agenciesConverged proprietary audience data and planning platformGlobal network spanning 100+ countries and 400+ agenciesMeaningful Brands annual research and brand intelligence toolUnified P&L approach encouraging cross-discipline collaborationDedicated healthcare communications divisionProgrammatic and data-driven media buying capabilitiesE-commerce and retail media specialization
Use Cases
Global brand campaign planning and execution across channelsProgrammatic media buying and audience targetingHealthcare and pharmaceutical brand communicationsE-commerce acceleration and retail media strategySports and entertainment sponsorship activationCustomer experience and CRM program developmentData-driven audience segmentation and personalizationIntegrated creative and media campaign management
Customer Segments
Global Fortune 500 brandsConsumer packaged goods companiesPharmaceutical and healthcare companiesFinancial services firmsAutomotive brandsRetail and e-commerce companiesTechnology companiesGovernment and public sector

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