Skip to content
Brief
Havas

Havas

Integrated Advertising & Media CommunicationsHolding Companyhavas.com

Havas delivers meaningful, integrated communications — spanning media, creative, and health — powered by proprietary data and audience intelligence tools, helping brands build deeper connections with people and drive measurable business outcomes.

Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 14, 2026

Founded
1835
HQ
Paris, Île-de-France, France
Connections
68

At a glance

Employees
10001+
Revenue
$2B–$3B
Stock
HAV
20integrations7competitors6corporate family3acquisitions

About

One of the world's six largest global advertising and communications holding groups, now independently listed on Euronext Amsterdam

Havas is a leading global communications and advertising group headquartered in Paris, France, operating across more than 100 countries with approximately 23,000 employees. The group is organized around three core divisions: Havas Creative (advertising and creative services), Havas Media (media planning, buying, and data-driven solutions), and Havas Health & You (healthcare communications). Following its spin-off from Vivendi and listing on Euronext Amsterdam in December 2024 as Havas N.V., the company now operates as an independent publicly traded entity, with the Bolloré family holding majority control of approximately 52% through Bolloré SE and Compagnie de l'Étoile des Mers. In the AdTech and media ecosystem, Havas competes directly with holding company giants such as WPP, Publicis Groupe, Omnicom, and IPG. Its media arm, Havas Media Network, leverages proprietary tools including the Mx System for audience intelligence and media planning, while its creative agencies span brand strategy, content, digital, and CRM. The group has made significant investments in data, technology, and performance marketing capabilities to serve multinational brands and local clients alike. Havas differentiates itself through its 'Meaningful Brands' philosophy, a proprietary research framework measuring the relationship between brands and human well-being, and its 'Village' model that co-locates creative, media, and health teams to foster integrated collaboration. The company's independence following the 2024 spin-off is positioned as a catalyst for accelerated growth, strategic acquisitions, and deeper investment in AI-driven marketing solutions.

Business model

Agency

Target market

Enterprise

What they offer

  • Havas Media Network

    Global media planning, buying, and performance marketing services with data-driven audience intelligence capabilities.

  • Mx System

    Proprietary media planning and audience intelligence platform used across Havas Media Network agencies.

  • Havas Creative

    Full-service creative advertising agencies delivering brand strategy, content, digital, and CRM solutions.

  • Havas Health & You

    Specialized healthcare communications network serving pharmaceutical, biotech, and wellness brands globally.

  • Meaningful Brands

    Proprietary global research framework measuring the relationship between brands, human well-being, and business performance.

  • Havas Village

    Integrated agency model co-locating creative, media, and health teams to deliver seamless, collaborative client solutions.

  • Havas CX

    Customer experience practice focused on CRM, loyalty, and data-driven personalization across the customer journey.

  • Havas Play

    Entertainment, sports, and culture marketing unit connecting brands with audiences through passion-point content and partnerships.

Key features

Integrated 'Village' model co-locating creative, media, and health disciplinesProprietary Meaningful Brands research covering 400,000+ consumers globallyMx System for data-driven media planning and audience intelligenceDedicated healthcare communications network (Havas Health & You)Global footprint across 100+ countries with local market expertiseAI and data investment embedded across media and creative offeringsEntertainment and culture marketing via Havas PlayPerformance and programmatic media capabilities

Use cases

Integrated brand campaign planning and execution across media and creativeData-driven media buying and programmatic advertisingHealthcare and pharmaceutical brand communicationsCustomer experience and CRM program developmentBrand health measurement and audience intelligence researchEntertainment, sports, and culture-led brand partnershipsPerformance marketing and digital transformation consultingGlobal-to-local campaign adaptation for multinational brands

Customer segments

Global multinational corporationsConsumer packaged goods brandsPharmaceutical and healthcare companiesFinancial services firmsAutomotive brandsLuxury and retail brandsTechnology companiesGovernment and public sector organizations

Tech & specs

Technology stack

Mx System (proprietary media planning platform)Meaningful Brands research platformProgrammatic and DSP integrationsData management and audience segmentation toolsAI and machine learning for media optimizationCRM and marketing automation platformsCloud-based collaboration and analytics infrastructure

Security & compliance

GDPRCCPAISO 27001

Deployment

CloudManaged Service

API

Limited

Corporate history
  1. 1835 · Founded
  2. 2020Absorbed Camp + King
Connection details
View Havas’s full portfolio (6) See alternatives to Havas See integrations with Havas (20) See acquisitions by Havas (3)

Explore further

4 views