Channel Bakers

Leading independent retail media and Amazon advertising agency, now integrated into Havas Market as part of Havas Media Network's commerce strategy

Channel Bakers is a performance-driven e-commerce and retail media agency headquartered in the United States, with deep specialization in Amazon advertising, sponsored ads, DSP, and full-funnel marketplace strategy. Founded to help brands grow their presence across digital retail shelves, the agency offers managed services spanning paid search, display, streaming, and content optimization across Amazon, Walmart, Target, Instacart, and other major retail media networks. Their data-driven approach combines proprietary analytics with hands-on campaign management to drive measurable sales outcomes for consumer brands. In February 2025, Havas acquired a majority stake in Channel Bakers, integrating the agency into Havas Market, the commerce and retail media unit within Havas Media Network. This acquisition significantly expanded Havas's retail media capabilities in North America, adding Channel Bakers' specialized Amazon and marketplace expertise to the broader Havas commerce offering. Channel Bakers continues to operate under its own brand while benefiting from Havas's global scale and resources. Within the AdTech and agency ecosystem, Channel Bakers is recognized as a leading independent retail media specialist, particularly for Amazon advertising. The agency serves mid-market to enterprise consumer packaged goods (CPG) brands, electronics manufacturers, and direct-to-consumer companies seeking to maximize return on ad spend across retail media networks. Their significance lies in bridging brand strategy with performance execution in the rapidly growing retail media segment.