Havas Creative

One of the top five global creative agency networks, competing with WPP, Publicis, Omnicom, and IPG creative divisions

Havas Creative is the creative agency arm of Havas Group, one of the world's largest global communications groups headquartered in Paris, France. Operating through a network of agencies spanning over 100 countries, Havas Creative delivers integrated creative services including brand strategy, advertising campaigns, content production, digital marketing, and experiential activations. The network encompasses well-known agency brands such as Arnold Worldwide, BETC, Havas New York, and numerous local and regional creative shops united under the Havas umbrella. Within the AdTech and marketing ecosystem, Havas Creative occupies a significant position as a full-service creative partner for major global brands across sectors including consumer goods, automotive, financial services, healthcare, and technology. The agency differentiates itself through its 'Meaningful Brands' philosophy, which connects brand performance to human and societal wellbeing metrics, and through its integrated 'Village' model that co-locates creative, media, and data capabilities under one roof to drive more cohesive client outcomes. Havas Creative competes directly with the creative networks of WPP, Publicis Groupe, Omnicom, and IPG, as well as independent creative agencies and consultancy-led creative offerings from firms like Accenture Song and Deloitte Digital. Its parent company, Havas Group, is majority-owned by Vivendi, the French media conglomerate, giving the network access to significant content, entertainment, and distribution assets that differentiate it from purely advertising-focused holding companies.