Specialized direct-response and performance marketing agency within the Havas global network, bridging traditional DR media and modern digital performance channels.
Havas Edge is a direct-response and performance marketing agency operating as part of the Havas Creative Network, one of the world's largest global communications groups. The agency specializes in driving measurable, accountable results for clients through integrated media strategies that span linear and connected TV, digital media, social, search, and direct mail. With offices in Carlsbad (CA), Boston, and Portland, Havas Edge serves a diverse roster of clients seeking performance-oriented campaigns with clear ROI metrics.
The agency's core competency lies in blending data analytics, media planning and buying, and creative services to optimize direct-response outcomes. Havas Edge works across industries including healthcare, financial services, insurance, retail, and consumer products, helping brands acquire customers efficiently at scale. Their approach integrates traditional DR media (such as DRTV and infomercials) with modern digital performance channels, giving clients a full-funnel perspective.
As a subsidiary of Havas Group (itself owned by Vivendi), Havas Edge benefits from the broader network's global data infrastructure, media buying scale, and technology partnerships while maintaining a specialized focus on performance marketing. This positioning differentiates it from pure-play digital agencies and from traditional brand-focused agencies within the Havas family, making it a notable player in the performance and DR agency segment.
Full-funnel direct response media planning and buyingDRTV and connected TV campaign managementMulti-touch attribution and ROI measurementData-driven audience targeting and segmentationIntegrated digital and traditional DR mediaCreative development optimized for responseAccess to Havas Group global media buying scale
Customer acquisition campaigns for insurance and financial services brandsDRTV and infomercial campaigns for consumer product companiesOmnichannel direct-response programs combining TV, digital, and direct mailPerformance media campaigns for healthcare and pharmaceutical brandsRetail and e-commerce customer acquisition via paid digital channelsBrand-to-performance transition strategies for traditional advertisers
Healthcare and pharmaceutical companiesFinancial services and insurance brandsConsumer packaged goods companiesRetail and e-commerce brandsSubscription and direct-to-consumer businessesNon-profit and fundraising organizations
