Red Havas

Mid-tier global PR micro-network within a major holding company, competing with standalone global PR agencies through an integrated merged media model

Red Havas is a global public relations and integrated communications agency operating as a micro-network within Havas Group, one of the world's largest communications conglomerates. Formed through the merger of Havas PR and Red Agency in 2019, Red Havas operates across multiple continents with offices in key markets including the US, UK, Australia, and Asia-Pacific. The agency specializes in earned-first, data-driven communications strategies that span media relations, influencer marketing, social media, content creation, and experiential marketing. Red Havas positions itself around a 'Merged Media' philosophy, which integrates earned, owned, and paid media channels into cohesive campaigns. This approach allows the agency to serve clients across consumer, corporate, healthcare, and technology sectors with holistic communications programs rather than siloed PR tactics. The agency leverages Havas Group's broader network of creative, media, and data capabilities to offer clients a more connected and measurable communications offering. Within the AdTech and MarTech ecosystem, Red Havas sits at the intersection of PR and performance marketing, increasingly incorporating data analytics, social listening, and influencer technology platforms into its service delivery. As part of Havas Group, it benefits from shared technology infrastructure including Havas's proprietary tools and partnerships, giving it competitive advantages in measurement, audience insights, and cross-channel campaign integration that independent PR agencies typically lack.