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Meltwater

Meltwater

Media Intelligence & Social Analyticsmeltwater.com

Meltwater is an online media, social, and consumer intelligence company founded in Oslo, Norway, and headquartered in San Francisco, California.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
2001
HQ
San Francisco, California, United States
Connections
36

AI-drafted from public sources18 sources cited

At a glance

Employees
1001-5000
Funding
Publicly traded (IPO December 2020)
Revenue
$400M-$500M
Stock
MWTR
19integrations10competitors2corporate family2acquisitions
Data & AnalyticsInfluencer MarketingMarketing Analytics

About

One of the largest global media intelligence and social analytics platforms, publicly traded and serving 27,000+ clients worldwide

Meltwater is an online media, social, and consumer intelligence company founded in Oslo, Norway, and headquartered in San Francisco, California. It provides media intelligence and analytics with a platform that combines media monitoring, social listening, and AI visibility tracking to generate insights for decision-makers in the public relations, communications, and marketing sectors. Its press release distribution offering combines tier-one distribution, AI visibility, and transparent reporting, enabling PR and marketing teams to reach target audiences, track performance in real time, and connect distribution directly to broader strategy. The company employs around 2,200 people, serves approximately 27,000 clients internationally, and reported $439 million in revenue for the full 2022 fiscal year. Source 1: wikipedia.org — Meltwater (company) Source 2: cbinsights.com — Meltwater - Products, Competitors, Financials, Employees ... Source 3: meltwater.com — Press Release Distribution & Newswire Service

Business model

SaaS

Target market

Enterprise, Mid-Market

What they offer

  • Media Monitoring

    Real-time tracking of brand, competitor, and keyword mentions across global news, blogs, and broadcast sources

  • Social Listening

    Monitors and analyzes conversations across major social media platforms including Twitter/X, Instagram, Facebook, and Reddit

  • Meltwater Explore

    Consumer and audience intelligence tool providing deep insights into target demographics and market trends

  • Klear (Influencer Marketing)

    Influencer discovery, vetting, campaign management, and performance measurement platform

  • Owler (Competitive Intelligence)

    Business intelligence and competitive tracking tool providing company data, news alerts, and competitive insights

  • Linkfluence

    AI-powered social intelligence and consumer insights platform with advanced audience segmentation

  • Meltwater Engage

    Social media management and publishing tool for scheduling, publishing, and engaging with audiences

  • Newsletter & Briefings

    Automated media briefings and newsletters curated from monitored sources for internal distribution

  • PR Analytics

    Measures earned media impact, share of voice, and PR campaign effectiveness with reporting dashboards

Key features

AI-powered sentiment analysis and natural language processingGlobal media coverage across 270,000+ online news sourcesReal-time social media listening and analyticsInfluencer identification and campaign managementCompetitive intelligence and company tracking via OwlerCustomizable dashboards and automated reportingBoolean search and advanced query buildingAudience segmentation and consumer insightsCrisis detection and alertingAPI access for data integration

Use cases

Brand reputation monitoring and crisis managementPR campaign measurement and earned media trackingCompetitive intelligence and market researchInfluencer identification and partnership managementSocial media listening and audience engagementConsumer insights and trend analysisShare of voice measurementExecutive briefings and media newslettersProduct launch monitoringInvestor relations and financial communications tracking

Customer segments

PR and Communications teamsMarketing and Brand teamsCorporate Affairs and Reputation ManagementDigital and Social Media ManagersMarket Research and Insights teamsAgencies (PR, Digital, Creative)Financial Services and Investor RelationsGovernment and Public SectorNon-profit Organizations

Tech & specs

Technology stack

Artificial Intelligence (AI) and Machine LearningNatural Language Processing (NLP)Big Data processing and indexingCloud infrastructure (AWS)REST APIData visualization and BI toolsWeb scraping and content ingestion pipelinesSocial media platform APIs

Security & compliance

GDPRCCPASOC 2ISO 27001

Deployment

Cloud

API

Yes

Explore further

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