Meltwater
Meltwater empowers communications, PR, and marketing teams with AI-driven media monitoring and social analytics to track brand reputation, understand audiences, and measure impact across all digital channels.
Last updated Jun 23, 2026 by ATDb automated enrichment
At a glance
- Employees
- 1001-5000
- Funding
- Publicly traded (IPO December 2020)
- Revenue
- $400M–$500M
- Stock
- MWTR
About
Leading independent media intelligence and social analytics platform with a global client base of 27,000+ organizations
Meltwater is a Norwegian-founded, globally operating SaaS company specializing in media intelligence, social listening, and consumer insights. Founded in Oslo in 2001, the company has grown to serve over 27,000 clients worldwide, offering a comprehensive suite of tools that enable PR, marketing, and communications professionals to track brand mentions, monitor competitors, analyze media coverage, and measure campaign performance across news, social media, and digital channels. The platform combines AI-powered analytics with a vast data network spanning millions of online sources — including news outlets, blogs, broadcast media, and social platforms — to deliver real-time insights. Meltwater has expanded its capabilities significantly through acquisitions, including Sysomos, Linkfluence, and Klear, broadening its social analytics, influencer marketing, and consumer intelligence offerings. Its product portfolio now covers media monitoring, social listening, influencer marketing, sales intelligence, and consumer insights. Meltwater went public on the Oslo Stock Exchange (Oslo Børs) in December 2020, marking a significant milestone. The company competes in the media intelligence and social analytics space against players like Brandwatch, Sprinklr, Cision, and Talkwalker. Its global footprint, AI-driven analytics, and broad data coverage position it as a leading independent media intelligence provider, particularly valued by enterprise and mid-market communications and marketing teams.
Business model
SaaS
Target market
Enterprise, Mid-Market
What they offer
Meltwater Media Monitoring
Real-time tracking of brand, competitor, and industry mentions across news, blogs, and broadcast media globally
Meltwater Social Listening
Social media monitoring and analytics across platforms including Twitter/X, Instagram, Facebook, TikTok, and Reddit
Meltwater Influencer Marketing (Klear)
Influencer discovery, vetting, campaign management, and performance measurement powered by the Klear acquisition
Meltwater Consumer Intelligence (Radarly)
AI-powered consumer insights and audience analysis derived from social and online data, based on Linkfluence technology
Meltwater Sales Intelligence
B2B sales prospecting and account intelligence tools to identify and engage potential customers
Meltwater Newsroom
Press release distribution and media relations management tool for PR professionals
Meltwater Engage
Social media management and publishing platform for scheduling, publishing, and engaging with audiences
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2001 · Founded