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Brief
Meltwater

Meltwater

Meltwater empowers communications, PR, and marketing teams to monitor and analyze global media and social conversations in real time, enabling data-driven decisions around brand reputation, competitive intelligence, and audience engagement.

meltwater.comSan Francisco, California, United StatesFounded 2001

Last updated May 18, 2026 by ATDb automated enrichment · Connections updated May 25, 2026

Industry
Media Intelligence & Social Analytics
Business Model
SaaS
Target Market
Enterprise
Employee Count
1001-5000
Funding
$250M
Revenue Range
$400M-$500M
Stock Symbol
MELT
API Available
Yes
Market Position

One of the largest global media intelligence and social analytics platforms, serving 27,000+ clients across 140+ countries with an integrated suite of monitoring, analytics, and engagement tools.

Overview

Meltwater is a global SaaS company founded in Oslo, Norway in 2001, headquartered in San Francisco, California. It provides a comprehensive suite of media intelligence, social listening, and consumer insights tools that enable PR, marketing, and communications professionals to monitor news, social media, podcasts, and other digital channels in real time. The platform aggregates data from millions of sources worldwide, applying AI and natural language processing to surface actionable insights about brand sentiment, competitive activity, and emerging trends. Meltwater serves over 27,000 companies across more than 140 countries, ranging from Fortune 500 enterprises to mid-market organizations. Its product portfolio spans media monitoring, social media management, influencer marketing, consumer intelligence, and sales intelligence — making it one of the most comprehensive media intelligence platforms on the market. The company has grown significantly through organic development and strategic acquisitions, including Linkfluence, Owler, Klear, and Sysomos, broadening its data assets and analytical capabilities. In the AdTech and MarTech ecosystem, Meltwater occupies a critical position at the intersection of earned media analytics, social intelligence, and audience insights. It competes with players like Brandwatch, Sprinklr, Cision, and Talkwalker, differentiating itself through its global data coverage, AI-driven analytics, and integrated platform approach. Meltwater is publicly listed on the Oslo Stock Exchange (Oslo Børs) under the ticker MELT, reflecting its Scandinavian roots despite its US operational headquarters.

Products & Features

Media Monitoring

Real-time tracking of news, blogs, broadcast, and online publications across millions of global sources.

Social Listening

Monitors and analyzes social media conversations across platforms including Twitter/X, Instagram, Facebook, Reddit, and TikTok.

Social Media Management

Publishing, scheduling, engagement, and analytics tools for managing brand social media presence.

Influencer Marketing (Klear)

Influencer discovery, vetting, campaign management, and ROI measurement powered by the Klear acquisition.

Consumer Intelligence (Radarly)

AI-powered consumer insights platform for deep audience understanding and trend analysis, derived from the Linkfluence acquisition.

Sales Intelligence (Owler)

Competitive intelligence and company data platform for sales and business development teams.

Newsletter & Reporting

Automated media digests and customizable reports for internal stakeholder distribution.

Meltwater Explore

Advanced analytics and data visualization layer for deep-dive research and trend analysis.

Key Features
AI-powered sentiment analysis and natural language processingReal-time media and social monitoring across 270,000+ sourcesGlobal coverage in 190+ countries and 50+ languagesInfluencer identification and campaign trackingCompetitive benchmarking and share-of-voice analysisCustomizable dashboards and automated reportingBoolean search query builder for precise monitoringAudience demographics and psychographic insightsCrisis detection and alertingAPI access for data integration
Use Cases
Brand reputation monitoring and crisis managementPR measurement and earned media analyticsCompetitive intelligence and market researchSocial media strategy and content performance analysisInfluencer identification and campaign managementConsumer trend analysis and audience insightsSales prospecting and account intelligenceExecutive and board-level media reporting
Customer Segments
Enterprise corporations and Fortune 500 companiesPR and communications agenciesMarketing and brand teamsGovernment and public sector organizationsFinancial services and investment firmsNon-profit organizationsMid-market businesses

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