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Meltwater

Meltwater

Media Intelligence & Social Analyticsmeltwater.com

Meltwater empowers communications, PR, and marketing teams with AI-driven media monitoring and social analytics to track brand reputation, understand audiences, and measure impact across all digital channels.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2001
HQ
San Francisco, California, United States
Connections
35

At a glance

Employees
1001-5000
Funding
Publicly traded (IPO December 2020)
Revenue
$400M–$500M
Stock
MWTR
17integrations10competitors2corporate family2acquisitions

About

Leading independent media intelligence and social analytics platform with a global client base of 27,000+ organizations

Meltwater is a Norwegian-founded, globally operating SaaS company specializing in media intelligence, social listening, and consumer insights. Founded in Oslo in 2001, the company has grown to serve over 27,000 clients worldwide, offering a comprehensive suite of tools that enable PR, marketing, and communications professionals to track brand mentions, monitor competitors, analyze media coverage, and measure campaign performance across news, social media, and digital channels. The platform combines AI-powered analytics with a vast data network spanning millions of online sources — including news outlets, blogs, broadcast media, and social platforms — to deliver real-time insights. Meltwater has expanded its capabilities significantly through acquisitions, including Sysomos, Linkfluence, and Klear, broadening its social analytics, influencer marketing, and consumer intelligence offerings. Its product portfolio now covers media monitoring, social listening, influencer marketing, sales intelligence, and consumer insights. Meltwater went public on the Oslo Stock Exchange (Oslo Børs) in December 2020, marking a significant milestone. The company competes in the media intelligence and social analytics space against players like Brandwatch, Sprinklr, Cision, and Talkwalker. Its global footprint, AI-driven analytics, and broad data coverage position it as a leading independent media intelligence provider, particularly valued by enterprise and mid-market communications and marketing teams.

Business model

SaaS

Target market

Enterprise, Mid-Market

What they offer

  • Meltwater Media Monitoring

    Real-time tracking of brand, competitor, and industry mentions across news, blogs, and broadcast media globally

  • Meltwater Social Listening

    Social media monitoring and analytics across platforms including Twitter/X, Instagram, Facebook, TikTok, and Reddit

  • Meltwater Influencer Marketing (Klear)

    Influencer discovery, vetting, campaign management, and performance measurement powered by the Klear acquisition

  • Meltwater Consumer Intelligence (Radarly)

    AI-powered consumer insights and audience analysis derived from social and online data, based on Linkfluence technology

  • Meltwater Sales Intelligence

    B2B sales prospecting and account intelligence tools to identify and engage potential customers

  • Meltwater Newsroom

    Press release distribution and media relations management tool for PR professionals

  • Meltwater Engage

    Social media management and publishing platform for scheduling, publishing, and engaging with audiences

Key features

AI-powered sentiment analysis and natural language processingReal-time media monitoring across 300,000+ sourcesSocial listening across major social platformsInfluencer identification and campaign trackingCustomizable dashboards and automated reportingCompetitive benchmarking and share-of-voice analysisCrisis detection and alertingAudience segmentation and consumer insightsMedia contact database and journalist outreachAPI access for data integration

Use cases

Brand reputation monitoring and crisis managementCompetitive intelligence and benchmarkingPR campaign measurement and media coverage analysisInfluencer identification and partnership managementSocial media performance trackingConsumer sentiment and trend analysisSales prospecting and account-based intelligenceJournalist and media contact outreachShare-of-voice analysis across industriesExecutive and thought leadership monitoring

Customer segments

Corporate communications and PR teamsMarketing and brand management teamsDigital agenciesFinancial services and investor relationsGovernment and public sectorRetail and consumer goods brandsTechnology companiesHealthcare and pharmaceutical organizationsNon-profits and NGOs

Tech & specs

Technology stack

Artificial intelligence and machine learningNatural language processing (NLP)Big data processing and real-time data pipelinesCloud infrastructure (AWS)REST APIData visualization and BI toolsSocial platform APIs (Meta, Twitter/X, LinkedIn, TikTok)

Security & compliance

GDPRCCPASOC 2ISO 27001

Deployment

Cloud

API

Yes

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